(歡迎新鮮人!!)Shopee APP - 策略聯盟行銷 Affiliate & Performance Marketing Specialist / Marketing

Responsibilities

◆ Drive strategic partnerships across the Facebook/Instagram Affiliate Hub and YouTube Shopping, owning their operation and growth to create value across the creator ecosystem.
◆ Lead strategic-partnership-related feature rollouts, new initiatives, and creator incentive programs to grow active partnered creators and engagement.
◆ Own the end-to-end management of KOL/UGC-based paid campaigns across Meta, TikTok, and YouTube, covering campaign setup and delivery, budget optimization, and performance monitoring, and manage media agencies to source KOL/creator partnerships.
◆ Monitor ads-driven performance across Meta, TikTok, and YouTube, tracking cost efficiency (CPA1, CPMAU, etc.) and translating insights into strategy and reporting for project owners and cross-functional stakeholders.

◆ 推動橫跨 Facebook / Instagram 聯盟合作與 YouTube Shopping 的策略合作，主導其營運與成長，為整個創作者生態系創造價值。
◆ 主導策略合作相關的功能上線、新專案與創作者獎勵機制，以衝刺合作創作者人數與活躍度。
◆ 主導 Meta、TikTok 與 YouTube 上以 KOL/UGC 為核心素材的付費廣告端到端管理，涵蓋廣告投放與上線、預算調整與成效監控，並管理媒體代理商以媒合 KOL／創作者合作。
◆ 監控 Meta、TikTok 與 YouTube 的廣告成效，追蹤成本效率（CPA1、CPMAU 等），並將洞察轉化為策略與報告，提供給專案負責人與跨部門相關單位。

Requirements

1. 具電商經驗佳
2. 學習力快, 溝通能力佳
3. 時間管理能力佳