FMCG KOL Manager - Business Development, Shopee

Responsibilities

Job Description:

• Work closely with FMCG KAMs / team, KOL team to manage end-to-end execution of KOL livestream projects for the cluster, from planning to post-stream reporting.
• Collaborate with FMCG leads and marketing teams to ideate new initiatives and help execute them.
• Coordinate with internal teams and external stakeholders to finalize brand and SKU lineups per livestream.
• Ensure all merchandising (MD) processes are completed accurately and on time before each stream.
• Track and analyze stream performance data to provide actionable insights and improvements for future campaigns.
• Collaborate with marketing and commercial teams to integrate livestream efforts with broader campaign goals.
• Identify top KOLs not present on SHP platform and help in acquisition efforts alongside the KOL team.

Requirements

• 2+ years of experience in partnerships, influencer marketing, business development, or account management—preferably in e-commerce or digital marketing.
• Hands-on experience managing end-to-end KOL livestream projects, from planning to post-stream analysis.
• Strong understanding of KOLs and influencers in the Philippines.
• Proven skills in negotiation, contract management, and strategic partnerships.
• Excellent communication and stakeholder management skills, with experience coordinating internal and external teams.
• Highly organized and detail-oriented; able to manage multiple projects and ensure timely merchandising (MD) execution.
• Data-driven mindset with experience in tracking stream performance, analyzing results, and generating actionable insights.