KOL Challenges & Campaigns Specialist

The KOL Challenges & Campaigns Specialist will be responsible for designing, executing, and

optimizing engagement-driven challenges and promotional campaigns for Shopee’s KOL

affiliates. This role will focus on increasing KOL activation, engagement, and performance

through creative and data-backed initiatives.

Responsibilities

● Campaign Development & Execution

• Plan and execute KOL challenges, competitions, and seasonal affiliate campaigns to drive engagement.

• Collaborate with internal teams to align campaigns with Shopee’s overall marketing and sales objectives.

• Monitor campaign performance and optimize based on data insights.

• Affiliate Activation & Incentivization

• Develop challenge mechanics encouraging KOLs to generate content and drive traffic to Shopee.

• Implement performance-based reward structures to maximize participation and ROI.

• Track KOL engagement and introduce targeted initiatives to re-engage inactive affiliates.

• Cross-functional Coordination & Innovation

• Work closely with product, marketing, and data teams to develop innovative challenge formats.

• Experiment with new ways to gamify KOL participation and increase competition-driven motivation.

• Leverage performance insights to continuously improve campaign effectiveness.

Requirements

• 3+ years of experience in influencer marketing, campaign management, or digital

marketing.

• Strong understanding of KOL engagement mechanics and digital content trends.

• Proven ability to develop and execute large-scale challenges and campaigns.

• Analytical mindset with experience using performance data to drive decision-making.

• Strong project management skills and ability to handle multiple campaigns

simultaneously.