Driver Acquisition (Employer Branding), ShopeeFood

Responsibilities

1. Branding & Content:

• Develop and own the recruitment branding plan and content direction across Tik Tok, Facebook, Threads, driver communities, and other relevant channels.
• Develop content concepts and produce short-form recruitment videos end-to-end, including ideation, scripting, shooting, editing, and publishing; independently organize and execute recruitment livestreams, including concept development, detailed scripting, hosting, comment coordination, and candidate engagement.

2. Sourcing:

• Drive candidate acquisition through social and branding activities, converting content reach and engagement into qualified driver leads.
• Develop and expand sourcing channels across driver communities, job platforms, referrals, candidate databases, partners, and other relevant sources; continuously test new channels and approaches to expand candidate pools.
• Monitor and analyze branding and sourcing performance, consolidate key insights, and recommend actions to improve candidate acquisition.
• Collaborate with Recruitment, Operations, and relevant teams to align branding and sourcing activities with recruitment needs, while supporting ad-hoc projects and activities as required.

Requirements

• Location: HN/HCM
• Bachelor’s degree in Marketing, Communications, Human Resources, Business Administration, or related fields.
• 2+ years of experience in employer branding, recruitment marketing, social media, sourcing, or related roles.
• Experience in planning and executing social content and recruitment campaigns, with the ability to leverage content and social engagement to generate candidate leads.
• Ability to independently develop and produce short-form recruitment videos, including scripting, shooting, editing, and publishing; experience in planning and hosting recruitment livestreams is a plus.
• Strong analytical and problem-solving skills, with the ability to monitor performance, identify insights, and optimize branding and sourcing activities based on data.
• Strong communication, stakeholder management, and collaboration skills, with the ability to work effectively with Recruitment, Operations, community admins, and external partners.
• Proactive, creative, hands-on, and comfortable working in a fast-paced environment with multiple priorities.up skills, with the ability to work independently and collaborate effectively with cross-functional teams.
• Proficient in Google Workspace, particularly Google Sheets.