Strategy & Analytics Associate/Senior Associate - Regional Affiliate Marketing

The Regional Affiliate team drives the growth and development of Shopee's affiliate business across markets. We work closely with country and cross-functional teams to identify growth opportunities, solve business problems, and develop data-driven strategies that drive business impact.

Responsibilities

• Partner with regional and country stakeholders to understand business challenges and translate ambiguous business questions into structured analytical problems and hypotheses
• Analyse affiliate performance and business drivers to identify trends, diagnose performance gaps, uncover growth opportunities, and generate actionable insights
• Translate analytical findings into clear recommendations and strategic action plans, connecting data insights to business impact
• Work closely with BI/data teams to conceptualize data requirements, define metrics and measurement frameworks, and develop effective analytical solutions
• Independently drive analytical projects from problem definition and data analysis through to stakeholder alignment and implementation follow-up
• Present analytical findings, business implications, and recommendations clearly to stakeholders at different levels, including senior management
• Support regional strategy development, market reviews, business planning, competitive analysis, and evaluation of new growth opportunities
• Develop a strong understanding of affiliate business drivers, including KOL/creator performance, funnel, content, attribution, and cost efficiency, and establish best practices across markets

Requirements

• Bachelor's degree in Business, Marketing, Economics, Analytics, or a related field
• Minimally 2 years of experience in business/commercial analytics, strategy & growth analytics, consulting, or similar roles
• Strong analytical and problem-solving skills, with the ability to structure ambiguous business problems and develop data-driven solutions independently
• Comfortable working with data
• Strong ability to translate data findings into business insights, actionable recommendations, and clear management presentations
• Strong communication and stakeholder management skills, with experience working across different functions, markets, and stakeholder levels
• Curious, proactive, detail-oriented, and comfortable working independently in a fast-paced environment
• E-commerce, marketplace, digital platform, or affiliate/creator economy experience is a plus