Communications Strategy & Planning - Marketing, Shopee

Responsibilities

1. Communications Planning

• Support the translation of business and campaign objectives into communication approaches

• Contribute to defining communication objectives, key messages, and channel roles

• Assist in building integrated campaign structures across owned, earned, and KOL channels

2. Campaign Structuring & Storyline Development

• Develop clear and structured campaign plans under guidance

• Support creation of concise, well-structured decks for internal and leadership review

• Improve clarity, logic, and storytelling across team outputs

3. Project Coordination & Execution Tracking

• Track campaign timelines, deliverables, and key milestones

• Ensure alignment across PMOs, content, social, and KOL teams

• Proactively flag risks, delays, and dependencies

4. Quality Control & Standardization

• Review materials to ensure consistency, clarity, and alignment before submission

• Support development and adoption of standard templates for planning, updates, and reporting

5. Performance Analysis & Reporting

• Support post-campaign reporting and performance tracking

• Analyze results to identify key drivers and improvement opportunities

• Contribute to actionable learnings and recommendations for future campaigns

Requirements

Experience

• 3 - 5 years of experience in Marketing, Communications, or Strategic Planning

• Experience in integrated campaigns, digital marketing, or agency planning is preferred

• Background in e-commerce, tech platforms, FMCG, or agencies is a plus

Core Capabilities

• Structured Thinking: Ability to break down problems and present ideas in a clear, logical manner

• Strategic Understanding: Basic ability to connect business objectives with communication

approaches

• Strong Communication Skills: Able to create clear, concise, and well-structured presentations

• Ownership & Proactiveness: Takes initiative and follows through on tasks with minimal supervision

• Project Management: Organized and able to manage multiple tasks and timelines effectively

• Analytical Thinking: Able to interpret performance data and identify key insights

Mindset & Traits

• Detail-oriented with high standards for clarity and quality

• Proactive, responsible, and solution-oriented

• Comfortable working in a fast-paced, dynamic environment

• Open to feedback and eager to learn and grow