Marketing Community (Shopee)

Responsibilities

• Take ownership of the entire lifecycle of LINE channel communications, from conceptualization to execution.
• In charge of team's strategy recommendations based on analysis and hard data to optimize team's capabilities
• Responsible for team's reporting, analysis, and performance projections
• Conceptualize, craft compelling messages, and design impactful visuals for promotional materials distributed via LINE
• Handle the scheduling and timely execution of communications campaigns.
• Work closely with marketing and other cross-functional teams to own and manage campaign projects
• Track and analyze the performance of LINE communications. Utilize data insights to formulate communication strategies, optimize user engagement, and propose recommendations for continuous improvement.

Requirements

• A Bachelor’s degree in Marketing, Mass Communication, Public Relations or any other relevant field.
• Prior experience in marketing, copywriting, e-commerce, or channel marketing is a strong advantage.
• Experience with social media marketing platforms and tools, such as LINE OA Manager, is highly advantageous.
• Superb Thai written and verbal communication skills are essential; you must be able to write and create engaging copy that attracts users to the application.
• Professional English skills (reading/writing/listening/speaking).
• Strong analytical and presentation skills
• Meticulous attention to detail is a must, as all communications must be thoroughly proofread, accurate, and error-free.
• Strong project management, time management, and multitasking abilities.
• Ability to work both independently and collaboratively with internal and external teams.