As the GBS Executive Advisor for EMEA North, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the GBS portfolio tailored for your region. Reporting directly to the Global Head of GBS GTM, you will champion CXO customer engagement and ensure operational excellence through regionalized activation and measurable impact. This role is ideal for a results-oriented leader with a passion for customer-centricity, AI-driven innovation and cross-functional collaboration.

Key Responsibilities:

• Activate Global GBS GTM strategy for EMEA North by leading the immersion and activation of initiatives within distinct regional beats, driving scalable and consistent execution across teams and external partners, to maximize pipeline generation, progression, and new net annual contract value (NNACV) and sustainable growth for the region.

• Establish regular operating cadence with Field leaders to align business objectives, target account lists and execution plans.

• Engage directly with a broad set of CXO customers, focused on Head of GBS persona, ensuring their needs are understood and met. Foster strong relationships and drive adoption and evangelism through practitioner-led advisory and feedback loops.

• Design and execute scalable engagement models that reach multiple customers simultaneously, maximizing impact and pipeline generation.

• Elevate, simplify, and transform GBS messaging in partnership with the Marketing and Industry teams, ensuring clarity and impact across all channels in the region.

• Measure, analyze, and refine business KPIs and Regional OKRs to track performance and drive continuous improvement. Provide actionable insights to leadership and stakeholders.

• Stay ahead of market trends, competitive shifts, and emerging technologies to inform AI-native GBS GTM strategy and positioning.

• Represent the company at industry events, panels, and executive forums.

• Foster a culture of innovation, collaboration, and continuous improvement.

• Practitioner experience in GBS, shared services or operations roles is strongly preferred.

• 7+ years of experience in GTM strategy, business operations, or customer success, with at least 3 years in a senior role.

• Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.

• Deep experience engaging with senior stakeholders and influencing executive decision-making.

• Strong analytical, communication, and storytelling skills.

• Experience in SaaS, cloud, or enterprise technology preferred.

• MBA or equivalent advanced degree is a plus.

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Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

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