The Service Now CRM Application Center of Excellence Specialist is a senior individual contributor responsible for the governance, design quality, and adoption of the Service Now CRM platform across customer deployments. Service Now CRM — encompassing Customer Service Management (CSM), Sales & Order Management (SOM), Field Service Management (FSM), and the industry solutions — is the organization's unified platform for delivering seamless, AI-powered experiences across the entire customer lifecycle.

In this role, you will champion governance standards, contribute to solution design, and drive enablement programs that build deep platform fluency across the business. Working closely with our Product Excellence architects, you will serve as an application subject matter expert (SME), working closely with stakeholders, technical teams, and the Service Now partner ecosystem to ensure the platform is deployed to its full potential.

KEY RESPONSIBILITIES:

Governance & Standards:

• Own and maintain CoE standards, configuration policies, and naming conventions specific to the Service Now CRM platform, including CSM, SOM, FSM and Industry Solution modules.

• Maintain comprehensive documentation, including runbooks, configuration records, decision logs, and process guides, within the CoE knowledge repository.

• Monitor the Service Now release calendar (quarterly upgrades) and assess the impact of new CRM capabilities on existing configurations, flagging risks and opportunities.

• Contribute to the evolution of CoE governance frameworks as the Service Now CRM product expands — including AI Agents, Agentic workflows, and new CRM modules.

• Conduct regular platform audits covering configuration integrity, user access controls, data quality, and alignment with Service Now best practices and upgrade readiness requirements.

Architecture & Solution Design:

• Participate in solution design reviews for new CSM, SOM, FSM and Industry Solution requirements, ensuring proposed configurations follow low-code-first principles and adhere to CoE architectural standards.

• Document integration patterns between Service Now CRM and adjacent systems such as ERP, CPQ, contact centre platforms, marketing automation, and identity management tools.

• Evaluate incoming product enhancement requests and classify them by complexity, risk, and alignment with the Service Now out-of-the-box (OOB) philosophy — advocating for configuration over customization wherever possible.

• Support the architecture of AI-powered workflows within Service Now CRM, including the design of AI Agent use cases for customer service automation, lead qualification (Tenon), and order management.

• Assess technical debt from legacy customizations and contribute to rationalization roadmaps that improve upgrade velocity and platform sustainability.

• Assist with scoping and onboarding of new Service Now CRM capabilities, including Industry Solutions, Field Service Management enhancements, Sales Playbooks, Needs Analysis workflows, and Configure-Price-Quote (CPQ) tooling.

Training & Enablement:

• Design and deliver role-based training programs for Service Now CRM end users, covering agent workspaces in CSM, sales workflows in SOM, and dispatch and scheduling in FSM.

• Build and maintain a CoE enablement library including quick reference guides, walkthrough videos, knowledge articles, and feature release summaries — hosted within the Service Now knowledge base.

• Serve as a first-line subject matter expert and escalation resource for complex CRM platform questions from business users and operational teams.

• Track adoption metrics, case deflection rates, and user feedback to proactively identify knowledge gaps and design targeted enablement interventions.

• Lead CoE initiated programs during major releases or new module go-lives, providing hands-on coaching and issue triage for end users.

• Facilitate CoE community of practice sessions, platform demo days, and release preview sessions to build CRM platform literacy across the organization.

Required

• 10 years of hands-on experience administering or configuring Service Now, with direct exposure to Customer Service Management (CSM), Sales & Order Management (SOM), Field Service Management (FSM) and Industry Solutions.

• Working knowledge of core Service Now platform capabilities, including Flow Designer, Business Rules, UI Policies, Catalogue Items, and Reporting.

• Understanding of CRM business processes, including case management, customer lifecycle management, order-to-cash, field service dispatch workflows, and industry processes.

• Experience supporting or contributing to application governance activities such as change control, audit preparation, and configuration documentation.

• Strong written and verbal communication skills, with the ability to explain platform concepts clearly to non-technical stakeholders and business leaders.

• Demonstrated experience delivering platform training, user guides, or enablement content in an enterprise environment.

Preferred

• Service Now Certified System Administrator (CSA) or Certified Implementation Specialist — Customer Service Management (CIS-CSM).

• Familiarity with Service Now AI and automation capabilities, including Now Assist, AI Agents, and Agentic workflow design.

• Experience with Service Now integration patterns, including Integration Hub, MID Server, REST/SOAP APIs, and third-party connectors.

• Exposure to Agile / SAFe delivery methodologies within a platform team or CoE environment.

• Knowledge of change management frameworks (e.g., Prosci/ADKAR) as applied to CRM platform rollouts.

• Familiarity with contact centre integration models (CCaaS) and how they connect to Service Now CSM for omnichannel service delivery.

COMPETENCIES & SUCCESS FACTORS:

• Platform depth — you know Service Now CRM well and stay current with the product roadmap, release notes, and emerging capabilities.

• Governance mindset — you apply rigor to documentation, audit readiness, and configuration standards without slowing down delivery.

• Collaborative communicator — you build trust across technical, operational, and business stakeholder groups and translate complexity into clarity.

• Ownership and initiative — you identify improvement opportunities proactively and see them through without requiring close direction.

• Enablement focus — you measure success not just by what you build, but by how well others can use what you've built.

• Adaptability — you are comfortable operating in a platform that evolves quarterly and can rapidly assess the impact of new features on your environment.

WHAT WE OFFER:

• A high-visibility, hands-on role at the centre of the organization's Service Now CRM transformation.

• Exposure to the full breadth of the Service Now CRM suite — CSM, SOM, FSM, Industry Solutions, AI Agents, and emerging capabilities — across real enterprise use cases.

• A collaborative, learning-first CoE culture that invests in platform certifications, training, and continuous development.

• Competitive compensation, flexible work arrangements, and a genuine commitment to career growth.

• A once-in-a-lifetime opportunity to join a dynamic, high-performing team of architects—hungry, humble, and relentlessly customer-focused—delivering exceptional outcomes together at pace.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), Service Now may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon Service Now obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.