We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

As an experienced keynote lead, you will shape and elevate the keynote presence of our CTO and Chief AI Officer across major internal and external events.

This is a high-visibility, strategic role responsible for driving world-class storytelling that builds lasting awareness, credibility, and excitement around AI across executive, business, and technical audiences.

The ideal candidate combines strategic thinking, executive presence, exceptional writing skills, and the ability to translate complex technical topics into compelling, accessible narratives. This role requires close collaboration with senior leadership, various disciplines, and teams across Board areas and needs you to navigate complex organizational dynamics with confidence and discretion.

This position directly shapes how SAP presents the AI vision to the world. You will play a critical role in influencing perception, building credibility, and driving excitement around AI at the highest levels — internally and externally.

Your main tasks include:

· Lead the end-to-end keynote creation process for major intern and marketing events.

· Partner directly with the CTO and the Chief AI Officer to define messaging objectives, narrative arcs, and audience impact.

· Craft high-impact keynote scripts, presentations, and supporting materials.

· Drive a consistent and differentiated AI narrative across flagship events that goes beyond information delivery, creating emotional engagement and strategic positioning.

· Create and edit content for various channels and target groups (keynotes, social media, articles, blogs, videos).

· Lead without authority and collaborate with cross-functional teams to gather information and insights to inform content strategies and initiatives.

· Drive industry trends and best practices in Business AI, bringing innovative ideas and strategies to the team.

What you bring

· Bachelor's degree in Communications, Public Relations, Journalism, Social Studies, language studies, Business Administration or a related field.

· 8+ years of relevant experience in executive communications, strategic storytelling, speechwriting for senior leaders, product management, or developer advocacy

· Proven experience supporting C-Level executives

· Exceptional storytelling ability with strong strategic thinking.

· Outstanding writing, editing, and proofreading skills with extreme attention to detail.

· Ability to synthesize large amounts of technical input into structured, audience-specific messaging.

· Strong executive presence and confidence in advising senior leadership.

· Excellent stakeholder management and influencing skills.

· High political awareness and ability to operate effectively in complex environments.

· Structured, reliable, and capable of driving projects independently.

· Fluent in English and German

Meet your team

The AI Advocacy team is an integral part of the AI Marketing unit and crafts superior-quality content that tells the SAP Business AI story, showcases innovation, empowers employees, and ultimately fuels product adoption. We ensure everybody has the skills they need in the era of AI and we develop inspiring and scalable demo material to excite stakeholders through product truth and foster understanding about SAP Business AI.

Your set of application documents should contain a cover letter, a resume in table form, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

​

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448928 | Work Area: Software-Design and Development | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:

​