We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll build:

We are looking for an Audience Relations Expert (f/m/d) to support the team for Strategic Initiatives & External Affairs, which coordinates international Government Affairs strategy and execution. While based in Berlin, this is a global function which will collaborate closely with the entire international Government Affairs team.

We are looking for a strategic operator and subject matter expert who can connect the dots between our global Government Affairs team and SAP’s Applied AI Industry Solutions, Sales, and Corporate Affairs.

In your role, you will take on ownership and accountability for the following responsibilities and tasks, including (but not limited to):

• Develop and drive international stakeholder engagement strategy around (sovereign) Artificial Intelligence (AI) and emerging technology opportunities in SAP priority markets

• Engage in strategic projects that enable Government Affairs to support SAP’s AI-related business offerings globally

• Help develop collateral for government stakeholders on AI

• Seed best practices into global SAP target markets to allow SAP to speak with one voice

• Act as a program coordinator for Government Affairs (GA) alongside AI teams, Sales, Business Development and regional Sales leads for AI

• Anticipate and identify global AI developments that can impact the company, such as regulation, trends, and geopolitical developments

• Position SAP in agenda-setting phases, global policy platforms, and international events

• Support the Global Government Affairs management in positioning SAP as a trusted advisor, innovation partner and thought leader

• Act as a liaison for SAP‘s international government affairs team in Berlin

• Liaise with governments, the diplomatic corps, and relevant authorities

Reporting:

• This position reports to the Head of Strategic Initiatives and External Affairs.

What you bring:

Skills and Experience:

• Minimum of 7 years of experience in government affairs, policy consulting, industry associations, or a related field with a specific focus on AI.

• A demonstrated working knowledge of both technology and policy issues around AI and a clear understanding for business needs.

• Proven experience working with executives and developing communication strategies at senior level.

• Excellent written and verbal communication skills in English and German.

• Strong in project management and organizational skills.

• A well-established network across German ministries and industry associations is a must.

• Additional network across foreign embassies in Berlin would be highly beneficial.

• Prior experience working with or in international policy organizations is a plus.

• Master’s degree in legal studies, politics, economics, or a related field.

Personal Attributes:

• Strategic, agile thinker with deep analytical understanding.

• Familiarity with international diplomatic procedures/etiquette

• Strong people skills and a team player

• Empathetic and trusted with executive-level conversations.

• Curious and collaborative.

• Comfort working in a fast-paced environment, strong ability to adapt fast.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 449919 | Work Area: Communication | Expected Travel: 0 - 30% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:

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