Requisition ID: 451943 Work Area: Marketing Expected Travel: 0% Career Status: Professional Employment Type: Regular Full Time Career Level: T3-3 Additional Locations: Original Posting Date: 04/20/26 Job Title: Marketing Execution Senior Specialist Location: New York, NY Work Model: Hybrid work model Purpose and Objective: SAP Global Marketing, Inc. seeks a Marketing Execution Senior Specialist at our New York, NY location to develop and implement SAP’s data-driven social media strategy, aligning with our business objectives and Corporate Marketing operating model. Expectations and Tasks: Continually innovate and anticipate changes in the digital marketing and social media landscape to ensure our strategy is both modern and effective. Act as key partner and guide to our social media agency of record, ensuring optimal ROI and delivery of compelling creative that captures attention and encourages engagement. Maintain accountability for the quality of all social media plans and content to ensure they meet the highest standards. Act as a central resource with your business and marketing stakeholders for social media-related information, fostering collaboration, knowledge sharing, best practices, and enthusiasm for social media across teams and programs. Partner with social media colleagues on the management, creative and operations team to support work processes, creative deliverables, audience moderation, listening and reporting practices. Serve as a key liaison across working teams, business units and regional social colleagues to ensure investment and strategy alignment across the organization. Work closely with internal stakeholders to provide thought leadership on emerging trends, while collaborating to support and achieve holistic goals. Support business partners by providing regular reviews on overall performance, ensuring transparency and accountability on an ongoing basis. Work in partnership with listening and reporting managers to ensure data accuracy and actionable insights. Education and Occupational Experience: Bachelor’s degree or foreign equivalent in Business Administration, Marketing, Communications, Interactive Arts, Technology, or a related field of study and six (6) years of progressive post-baccalaureate experience in the job offered or related occupation. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, Communications, Interactive Arts, Technology, or a related field of study and four (4) years of experience in the job offered or related occupation. Qualifications/Skills and Competencies Experience: Experience must involve four (4) years in the following: Writing and implementing a social media strategy that aligns with business and marketing objectives; Delivering content plans, including editorial collaboration with business stakeholders, content brief writing, agency management, and final creative production; Utilizing social media listening tools to monitor and identify trends and audience commentary; Implementing design standards for content formats and quality assurance of content designed for social media platforms; Data analysis using social media management tools, including interpreting data, identifying actionable insights, and producing reports for non-technical stakeholders; Utilizing social media management platforms, including Sprinklr or Opal, for content development, publishing, and moderation work; and Collaborating with cross-functional teams in complex global organizations to achieve objectives. Travel: N/A. This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy . Internal use only: reference code lhrs4262 SAP:SAIL EX:OUT We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com . Requests for reasonable accommodation will be considered on a case-by-case basis. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Compensation Range Transparency : The annual base salary range for this position is $132,264 - $225,016. SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $150,300 - $255,700. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits . AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process . Please note that any violation of these guidelines may result in disqualification from the hiring process. Additional Locations:
