Business Development Associate (f/m/d) SAP for Startups MEE - Focus Demand Generation at SAP

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

YOUR FUTURE ROLE

Your tasks include an exciting mix of demand planning, creative storytelling & campaign execution and offer you a lot of space to fill with creativity in the mind & the customer experience in the heart.

You will be working closely with other team members from demand generation, sales, digital advisory and marketing.

Responsibilities include, but are not limited to:

• Scout and identify promising startups with serious market potential
• Develop, manage & execute demand campaigns with SAP for Startups for MEE content and generate leads to nurture and convert them into high quality sales opportunities for handover to sales
• Ensure individual 1:1 tailored approach and messaging targeting startup founders and C-Levels
• Applying digital sales methods like digital prospecting, video communication and social listening & selling to generate interest and qualify customer requirements
• Support planning and execution of 3rd party startup events to generate demand and ensure follow-up activities
• Develop real expertise in the startup ecosystem and SAP Cloud ERP so you can serve as a trusted digital advisor
• Track your performance weekly, monthly, and quarterly — full transparency, full ownership

Your profile

• Bachelor’s or Master’s degree in Business, Marketing or IT-related discipline
• First experience in social selling, sales, business development, or B2B marketing (internships and working-student roles count)
• A proactive, outgoing communication style — you're comfortable reaching out to people you've never met
• Independent and well-organised — you don't wait to be told what to do next
• Team-first mentality and energy for a fast-paced environment
• Genuine curiosity about startups, their challenges, and how SAP Cloud solutions help them scale
• Interest in digital tools and methods: video creation, AI, storytelling, blogging, Linked

In Sales Navigator:

• Native German speaker with fluent English skills

ABOUT THE TEAM

The Digital Transformation & Innovation Advisory, part of the Corporate & GROW MEE organization, leads end-to-end transformation initiatives across the region, directly supporting SAP’s growth ambition in the Corporate segment. By combining strategic foresight, technical expertise, and entrepreneurial drive, the team strengthens organizational capabilities and delivers measurable, differentiated value to Corporate customers across MEE. As part of the Digital Transformation & Innovation Advisory, SAP for Startups keeps the spirit of SAP’s founders up by living a startup mentality within the corporation. The team helps startups grow & scale their business with the help of SAP SaaS solutions and technology partnerships. We value creativity combined with operational excellence at the pace of startup companies.

The position can be filled as part time position.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448447 | Work Area: Presales | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #