We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The Seller Partner Manager (SPM) drives SAP Cloud subscription revenue through partners across the SAP portfolio (e.g.,S/4HANA, RISE/GROW, HCM, BTP, SCM, CX, AI).

The primary focus of the role is sales execution, demand generation, pipeline growth, and revenue delivery in designated territories.

The SPM owns the end-to-end partner relationship and acts as the central point of contact between SAP and the partner. The role ensures partners have strong business plans, active pipelines, effective demand generation programs, and the capabilities required to win new customers, expand existing accounts, and increase cloud adoption.

Core Responsibilities

Revenue & Sales Execution:

· Own partner revenue targets and drive execution against SAP Cloud subscription commitments

· Build, manage, and own the partner forecast and pipeline health

· Drive net-new customer acquisition and expansion within installed base

· Conduct joint account planning and opportunity reviews with partner sales teams

· Coach and enable partner sales teams on SAP value positioning, competitive strategy, and deal execution

· Collaborate with SAP AEs, presales, and ecosystem teams to accelerate opportunities and close deals

· Scale Partner-Led Territories and Corporate segment impact.

Demand Generation & Pipeline Development:

· Own partner pipeline development aligned to SAP pipeline multiplier expectations

· Define and execute joint demand generation plans with measurable ROI

· Ensure full utilization of MDF and SAP marketing programs

· Align partner campaigns with SAP go-to-market priorities and strategic solutions (e.g., RISE, Cloud)

· Drive joint marketing initiatives with SAP regional, industry, and sales teams

· Track pipeline creation, conversion rates, and demand generation effectiveness

· Establish clear net-new name targets and reference-building plans.

Business Planning & Performance Management:

· Lead structured annual and quarterly business planning focused on sales growth and cloud expansion

· Define revenue targets, pipeline goals, investment plans, and growth areas

· Monitor performance against commitments and implement corrective actions where needed

· Support partner capability development to increase self-sufficiency from lead generation to deal closure

· Drive adoption, renewals, and portfolio expansion across SAP Cloud solutions

Partner Leadership & Governance:

· Act as trusted advisor to partner executives and sales leadership

· Coordinate SAP internal stakeholders to support revenue acceleration

· Ensure compliance with SAP Partner Edge and channel policies

· Support complex deal governance and escalation management

Experience & Profile

· 5-10+ years in software sales, partner management or business development

· Strong track record in cloud revenue growth, pipeline building, and demand generation

· Experience driving joint sales execution and marketing programs

· Strong analytical, forecasting, and performance management skills

· Effective communicator with executive presence

· Fluency in local language is mandatory

· Fluency in Business English level is mandatory

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 448337 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: