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The Event Marketing Manager works with the Enterprise Event Marketing team to support SAP Concur’s Enterprise event strategy and overall marketing plan. This role is responsible for creating and executing high-impact events that drive engagement, generate pipeline and revenue, and enhance brand visibility. We collaborate closely with Field Marketing, Sales, Customer Account Managers, and more, to deliver compelling experiences for our customers and prospects.

As an Event Marketing Manager, you will be responsible for leading the planning, execution, and post-event analysis of an event portfolio, including both in-person and virtual events across multiple marketing units within the Enterprise Organization. You will collaborate with cross-functional teams to ensure events align with company objectives, brand guidelines, and budget requirements.

The ideal candidate will be experienced in managing event setup and execution, in close collaboration with cross-functional teams. This role requires a strategic thinker with exceptional organizational skills, strong communication abilities, and ability to managing successful events from conception to completion. This role reports to the Director & Team Lead, Event Marketing.

Responsibilities:

• Execute SAP Concur’s event strategy within Enterprise Americas to support company and business unit priorities across multiple market units

• Develop event strategy and identify program opportunities that generate pipeline and revenue with a key focus on ROI

• Manage end-to-end event processes - setup through execution – for an event portfolio, including branding, registration and attendee communication, timeline management, and event production

• Work cross functionally with key marketing stakeholders to ensure successful planning and execution of all event programs. Ensure the programs deliver measurable results, remain within budget, meet or exceed program goals and exemplify the SAP Concur brand

• Communicate with all stakeholders to drive deadlines for deliverables associated with events while supporting event team’s goals and objectives

• Analyze event performance metrics, prepare reports for leadership team on KPIs, and make recommendations for future improvements

• Introduce and encourage new ideas that continually evolve the experience for our event attendees

Position Requirements

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent

• Minimum 8-10 years experience in event management and execution

• Previous Marketing or Communications experience

• Proficient in Microsoft Office.

• Knowledge of Salesforce, Marketo, Splash, Tableau, Wrike, and/or ON24 a plus

• Position requires travel to events

Knowledge & Skills:

• Ability to coordinate a number of activities with multiple components requiring independent follow through while maintaining accuracy

• Comfortable in a fast paced, multi-task environment with quick turnaround and high demand

• Excellent Communication Skills (written and verbal)

• Organizational and project management expertise with a high level of attention to detail

• Proficiency and comfort with technology; ability to learn new technology with confidence

• Eye for design and ability to work within brand guidelines

• Ability to maintain a view of overall business situation when making decisions and setting process

• Relationship building and cross functional teamwork

• Creative thinking, ability to present multiple solutions and be flexible

Value Competencies:

• Displays passion for & responsibility to the customer

• Displays leadership through innovation in everything you do

• Displays a passion for what you do and a drive to improve

• Displays a relentless commitment to win

• Displays personal & corporate integrity

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 69800-152300USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 450515 | Work Area: Marketing | Expected Travel: 0 - 20% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: