Requisition ID: 452339 Work Area: Software-Design and Development Expected Travel: 0% Career Status: Professional Employment Type: Regular Full Time Career Level: T4PM-2 Additional Locations: Original Posting Date: 04/20/26 Job Title: Product Marketing Manager Location: Alpharetta, GA Work Model: Hybrid work model Purpose and Objective: Ariba, Inc. seeks a Product Marketing Manager at our Alpharetta, GA location to act as a Subject Matter Expert in the product area by developing and applying a deep understanding of the product area total addressable market (TAM) and be always aware of the latest market information. Expectations and Tasks: Represent the product area value & vision to customers, partners, and analysts. Define the Market Opportunity Map for your product area and lead the creation of the Winning Plan, working in close partnership with Chief Product Officer and Chief Revenue Officer teams. Identify and connect innovations built across multiple product teams, Influence the Build/Buy/Partner strategy to maximize SAP’s growth. Own the product / feature release announcement process, and communications for your product area including value positioning and messaging framework, branding and public roadmap and website updates. Determine under-performing product offerings that should be sunset and partner with the Chief Product Officer and Chief Revenue Officer to exit products. Collaborate in defining (applicable for Chief Marketing & Solution Officer employees) or define (applicable for Business Models & Pricing employees) the packaging, pricing, and licensing plan for your product. Contribute to the creation of product packages that span across or seed into multiple product/solution areas. Define and drive customer and partner incentives. Define the annual marketing plan for your area and determine the marketing mix and tactics. Serve as the business owner for Tier 1 SAP events and 3rd party Industry events. Ensure excellence in the customer journey content, programs, and resources for your product area. Collaborate with Marketing & Solutions discipline teams to ensure quality, consistency, and completeness of content, define new programs and resources to maximize customer engagement and ensure the availability of hero customer stories. Contribute to planning Integrated Demand Programs (IDPs) and monitor Demand Generation KPIs to adjust. Own product communications to all external audiences and serve as a leading spokesperson for engagement with analyst, press, customer, partners, and community groups. Lead collaboration across marketing to define and deliver sales enablement content for your product area. Education and Occupational Experience: Bachelor’s degree or foreign equivalent in Business Administration, Marketing, or a related field of study and seven (7) years of experience in the job offered or related occupation. Employer will accept a 3 or 4 year Bachelor’s degree. Alternatively, a Master’s degree or foreign equivalent in Business Administration, Marketing, or a related field of study and five (5) years of experience in the job offered or related occupation. Qualifications/Skills and Competencies Experience: Experience must include five (5) years involving each of the following: White Space Analysis within Line of Business including Competitive and Market Data Analysis; Support Strategic Planning within Line of Business with Data Artifacts; Market Performance Analysis, including Pipeline, Bookings, and Renewal; Drive Data and Analytics within Line of Business; Drive Commercial Concepts and Strategy for Cloud SaaS solutions; MS Excel, Data Warehouses, Data Lakes, and SAP Analytics Cloud; and Analysis of Software Product Development Operational Efficiency. Travel: N/A This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy . Internal use only: reference code lhrs4262 SAP:SAIL EX:OUT We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. ​ We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com . Requests for reasonable accommodation will be considered on a case-by-case basis. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Compensation Range Transparency: The annual base salary range for this position is $206,398 - $272,486. SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is $206,398 - $332,300. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits . AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process . Please note that any violation of these guidelines may result in disqualification from the hiring process. Additional Locations: ​ ​