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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You’ll Build:

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship, it’s the foundation for a career built on connection, creativity, and impact.

• Position title: SAP iXP Intern
• Concur Product Marketing – Market Insights

Location: Alpharetta, GA (on-site; must be based in the Greater Atlanta area)

Expected start date to end date: June 1, 2026 – November 30, 2026

What you’ll do:

We’re looking for a Market Insights Intern to join the SAP Concur Global Product Marketing team, supporting our Audience Research & Insights function. Under the guidance of our Marketing Research Director, you’ll work on high-impact projects that combine market research, data analytics, and AI innovation to help us better understand our customers and inform product strategy.

You’ll contribute to:

• Supporting the design and execution of market research projects, including surveys and interviews

• Assisting in the development and testing of AI-powered research agents that automate data analysis from structured and unstructured sources

• Synthesizing research findings into reports and presentations for internal stakeholders

• Managing and enhancing our Share Point-based knowledge hub for global marketing teams

• Collaborating with product marketing managers to support strategic initiatives

• Exploring additional projects aligned with your interests to deepen your product marketing and analytics experience

What you’ll bring:

We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by by AI experimentation.

• Currently enrolled in a Bachelor’s program in Marketing, Business, Data Science, Computer Science, or a related field

• Foundational experience with Python for data analysis (via coursework, projects, or self-study)

• Strong analytical and problem-solving skills; comfortable working with data to identify trends and insights

• Effective communication skills, including the ability to present findings clearly to stakeholders

• Self-motivated and organized, with the ability to manage multiple tasks and meet deadlines

• Interest in AI and its applications in marketing and research

• Must be based in the Greater Atlanta area and able to work on-site at the Alpharetta office (in-person presence required weekly)

Bonus skills:

• Familiarity with data visualization tools (e.g., Tableau, Power BI)

• Experience with survey tools or market research methodologies

• Exposure to AI/ML frameworks (e.g., scikit-learn, Lang Chain, or similar)

• Prior internship or project experience in marketing, analytics, or research

Where you belong:

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are passionate about innovation and technology.

• Culture of Collaboration: Partner with experienced SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.

• Project-driven Experience: Kickstart your career with hands-on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better. You’ll have endless learning resources at your fingertips and gain future-ready skills from a variety of virtual, in-person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.

• Gain Visibility: Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, fast-paced environment. Open doors for future career opportunities within SAP and beyond.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 15 - 62 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447853 | Work Area: Administration | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Full Time | Additional Locations: