Position Summary

• Create business opportunities by preventing missed business opportunities and sensing up-selling opportunities via retail data analysis.
• Recognize the retailers concerns using business point data to continuously developing methodology for cooperative retailing.
• Prevent issues in business at business subsidiaries by regularly reviewing retail KPI (Key Performance Index).

Role and Responsibilities Retail Strategy & Channel Development

• Develop and implement retail strategies in collaboration with Product Marketing and Channel teams to maximize channel performance and growth.

• Identify and establish new retail channels to expand business reach and increase market penetration.

• Ensure consistent execution of retail outreach programs to maintain strong engagement with store managers, floor sales staff, and other key influencers.

Performance Analysis & Improvement

• Monitor and analyze channel sell-through, shop performance, and promotional results on an outlet-by-outlet basis.

• Conduct competitive benchmarking, retail price comparisons, and track competitor movements; provide timely insights and recommendations to Product Marketing and Channel teams.

• Define and track key retail KPIs to measure effectiveness, efficiency, and resource allocation.

• Conduct shelf share analysis and audits; develop improvement plans to enhance in-store visibility and share of shelf.

Cross-functional Collaboration

• Work closely with Product Marketing, Trade Marketing, and Channel Teams to ensure alignment of marketing strategies with field team needs.

• Partner with Marketing and Channel teams to design and execute customized channel promotions that drive traffic and conversion.

• Coordinate marketing data tracking, store capacity mapping, and retail shop mapping; develop actionable improvement plans based on insights.

• Ensure alignment of marketing initiatives and budgets with overall retail execution.

Leadership & Training

• Provide strong leadership in translating marketing strategy into impactful retail programs and campaigns.

• Lead, coach, and manage training and development initiatives for channel partners, store staff, and retail marketing teams to improve retail execution standards.

• Foster collaboration and synergy across retail, sales, and marketing functions to achieve common business goals.

Other Duties

• Perform additional responsibilities as assigned by management or direct supervisor.

Skills and Qualifications

• Possess a Degree or higher preferably in Business, Economics or Marketing.

• At least 10 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies

• Strong knowledge in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies

• Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships

• Ability to create and implement business strategies that grow biz & margins and manage key business metrics

• Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage

• Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment

• Familiar with retail environment, dealers and channel management

• Strong business acumen, awareness of market and retail trends.

• Those with good analytical, mathematical and statistics abilities are encouraged to apply

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