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Full Stack Software Engineering, Lead, B2C Identity Platform
Chicago, IL; Denver, CO; Indianapolis, IN; New York, NY; Palo Alto, CA; San Francisco, CA; Seattle, WA
·
On-site
·
Full-time
·
1mo ago
Compensation
$172,500 - $260,100
Benefits & Perks
•Professional development budget
•Competitive salary and equity package
•Comprehensive health, dental, and vision insurance
•Team events and activities
•401(k) matching
•Learning
•Equity
•Healthcare
Required Skills
TypeScript
JavaScript
Python
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Software Engineering
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Applications will be accepted until 02/27/2026.
This Lead Engineer role will lead Trailblazer Identity, a B2C identity platform within Salesforce's Digital Marketing Technology group, responsible for the innovation of our Salesforce digital experiences globally, leveraging best-in-class technology and systems.
This role encompasses defining and overseeing architecture, design, implementation, and testing strategies, ensuring technical excellence, long-term scalability, and high-quality product delivery across the digital experience.
You will be working with a group of world-class engineers to build the breakthrough features our customers will love and adopt while keeping our trusted platform stable and scalable.
Key Responsibilities:
- Establish the technical vision and unlock best-in-class capabilities in the marketing technology ecosystem
- Serve as the technical leader, providing solution guidance, influencing technical decisions across multiple teams and the broader organization, while ensuring optimal business outcomes.
- Proactively partner with Product and Engineering leadership to define, shape, and champion the technical aspects of product roadmaps to align with business goals and architectural vision.
- Drive the design and architecture of complex, high-impact technical solutions that translate business requirements into robust, scalable, reliable, and secure systems, while leveraging of Salesforce product suite.
- Innovate and invent the future of Agile and DevOps, drive continuous improvement with a focus on process, controls, scalability, and maturity.
- Continuously evaluate, assess, and advocate for the adoption of cutting-edge tools and technologies that drive significant improvements in engineering efficiency, productivity, and future-proofing.
- Elevate the overall technical strength of the engineering organization by actively coaching, mentoring, and setting a high bar for technical excellence, architecture, and engineering best practices.
- Cultivate and thrive in a culture of ownership, high-quality delivery, and continuous innovation.
Requirements:
- 10+ years of professional software development experience in designing, building, scaling, and maintaining large-scale, highly performant, and resilient production services.
- Proven experience with Identity package implementations (e.g., Okta, Auth0) and expert-level knowledge of Identity protocols (OIDC, SAML) and Authorization frameworks (OAuth 2.0), including security extensions like PKCE
- Deep understanding of web security fundamentals, including JWT lifecycle management, CORS, CSP, and XSS prevention
- Experience developing back-end software, preferably including JavaScript or TypeScript and runtimes like Node.js
- Experience in building scalable applications based on micro-service architecture in public cloud infrastructure AWS (preferred), GCP, or other public cloud substrates.
- Experience in serverless components like API Gateway, Lambdas, SNS, SQS, Elasti Cache, App Sync etc)
- Experience with NoSQL databases
- DynamoDB, Graph databases (Neo4j, Neptune, etc), Web Services (REST, GraphQL) & Data streams (Kafka, Kinesis, etc).
- A related technical degree required.
Unleash Your Potential:
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement:
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.
The typical base salary range for this position is $172,500 - $260,100 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $207,800 - $285,800 annually.
The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
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About Salesforce

Salesforce
PublicA cloud-based software company that provides customer relationship management software and applications.
10,001+
Employees
San Francisco
Headquarters
$243B
Valuation
Reviews
4.0
16 reviews
Work Life Balance
3.0
Compensation
3.5
Culture
2.5
Career
3.0
Management
2.0
35%
Recommend to a Friend
Pros
Competitive compensation packages
Remote work flexibility
Good benefits (headphone/internet reimbursement)
Cons
Ongoing layoffs and job insecurity
Poor refresher/yearly stock grants
Condescending interview processes
Salary Ranges
45 data points
Mid/L4
Senior/L5
Mid/L4 · Analyst Business Intelligence
1 reports
$156,823
total / year
Base
$120,633
Stock
-
Bonus
-
$156,823
$156,823
Interview Experience
5 interviews
Difficulty
3.4
/ 5
Offer Rate
20%
Experience
Positive 20%
Neutral 20%
Negative 60%
Interview Process
1
Application Review
2
Recruiter Screen
3
Technical Phone Screen
4
Onsite/Virtual Interviews
5
Final Interview Panel
6
Offer
Common Questions
Coding/Algorithm
System Design
Behavioral/STAR
Technical Knowledge
Past Experience
News & Buzz
Good pay but culture getting worse day by day
Compensation is decent but culture has shifted to high performance focus with constant reorgs and leadership changes
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·
NaNw ago
WLB not good & culture is getting changed day by day
Internal political situation deteriorating, frequent layoffs impacting remaining employees workload and wellbeing
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·
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Great work life balance but unclear career growth
WLB is great with flexible hours and remote-friendly policies, but promotion opportunities are very limited
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Salesforce Interview Experience
Two technical rounds with friendly interviewers, tested on C, debugging, storage concepts, and algorithm problems
News
·
NaNw ago