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Job Category

Marketing & Communications:

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking an Associate PMM, Events to support the planning, coordination, and execution of events across the Customer Zero program and Portfolio PMM team.

This is a highly collaborative, detail-oriented role focused on bringing the Agentic Enterprise narrative to life across events, from large-scale moments like Dreamforce and Connections to smaller owned events, like World Tours and third-party event experiences.

You will play a critical role in ensuring events run smoothly, staff are prepared, and content is delivered with consistency and quality. This role is ideal for someone excited to learn how content, product marketing, and events come together to create impactful customer experiences.

Key Responsibilities

Event Coordination & Execution:

• Support the execution of events across:

• Customer Zero program

• Portfolio PMM initiatives

• Manage logistics and coordination, including:

• Adding and maintaining sessions in agenda builder

• Managing staffing assignments in Staffingforce

• Tracking deadlines, deliverables, and event milestones

• Partner with internal teams to ensure all event components are aligned and delivered on time

Staffing & Readiness:

• Create and distribute booth readiness kits and event prep materials

• Schedule and coordinate staff prep calls ahead of events

• Ensure all staffers:

• Understand their roles and responsibilities

• Are familiar with key messaging and content

• Are prepared to engage effectively onsite

• Serve as a point of contact for staffers leading up to and during events

Content & Messaging Support:

• Help ensure consistency of the Agentic Enterprise narrative across sessions, booths, and materials

• Support the preparation and organization of:

• Session content

• Demos

• Supporting materials

• Coordinate with PMMs and content teams to ensure assets are complete and aligned

Cross-Functional Coordination

• Partner with:

• Events and production teams

• Creative teams

• Strategy and PMM stakeholders

• Help coordinate timelines, inputs, and deliverables across multiple stakeholders

• Ensure clear communication and alignment throughout the event planning process

Post-Event Reporting & Continuous Improvement:

• Support the development of:

• Event recaps

• Retrospectives

• Key learnings and action items

• Gather feedback from stakeholders and staffers

• Help identify opportunities to improve future events

Qualifications:

• 2–3 years of experience in marketing, events, operations, or a related field

• Strong organizational and project management skills

• High attention to detail and ability to manage multiple tasks simultaneously

• Strong communication and coordination skills

• Ability to work in a fast-paced, cross-functional environment

• Experience with event tools (e.g., agenda builder, staffing systems) is a plus, but not required

• Interest in content, product marketing, or events is highly preferred

• Fluent in English and Spanish

Unleash Your Potential:

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement:

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.