About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling's Accounting and HR Advisory Channel is one of the fastest-growing go-to-market motions at the company, and we're looking for the marketing leader who will own it end-to-end. This is a full-stack marketing role — not a functional specialist seat. You'll build and run the full marketing engine for the Accountant channel: Demand Generation, Product Marketing, Content, Community, and Field.

Rippling partners with Accounting and HR Advisory firms serving small and mid-sized businesses, helping them graduate from transactional payroll providers into Workforce Advisory™ practices — unified across HR, IT, and Finance. In this role, you'll set the strategy and run the team that creates awareness, drives pipeline, equips the field, and turns partners into advocates.

Some of the team is already in place. Some you'll grow. You'll inherit a strong foundation — proven messaging, active field programs, a maturing partner program, and strong cross-functional partners in Sales, Rev Ops, and Product — and your job is to take it to the next level.

This position reports directly to the Head of Channel GTM.

Based in San Francisco, CA, Rippling has raised $1.8B+ from the world's top investors — including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock — and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

What you will do

Own the channel marketing strategy. Be the marketing GM for this segment. Set the vision, own the roadmap, align the team around a shared operating plan, and hold a high bar for execution. Serve as the primary marketing voice in cross-functional forums — translating channel needs into budget, headcount, and program priorities.

Lead Product Marketing end-to-end. Define and evolve the Workforce Advisory™ positioning across all personas. Build the full enablement suite: pitch decks, battlecards, one-pagers, objection-handling guides. Keep the field ahead of competition by synthesizing win/loss data, Gong insights, and partner feedback into sharper messaging. Own the brand narrative and drive category creation — define what Workforce Advisory™ means as a category, sharpen Rippling's position as the company building it, and develop the assets that put that story in front of partners and prospects at every stage of the funnel.

Build Content & Community from the ground up. Both are emerging motions. Develop a content strategy tied to the partner journey (awareness → activation → advocacy): thought leadership, partner spotlights, case studies, nurture sequences. Stand up the partner community: peer forums, recognition programs, advisory board relationships, and co-marketing activations with top-tier partners. Build and scale the Workforce Advisory™ (WFA) Certification program — a structured credentialing motion that deepens partner commitment, accelerates activation, and creates a durable competitive moat.

Direct Demand Generation. Set strategy for integrated campaigns — audience segmentation, paid, channel mix, and attribution — and hold the team accountable to funnel metrics, partner-sourced SQOs, and pipeline contribution. Partner with Rev Ops to ensure every program is measured and optimized. Layer in an ABM motion targeting high-value accounting and HR advisory firms — coordinating personalized outreach, tailored content, and field touches against a prioritized account list.

Elevate Field Marketing. Set strategic direction for the channel's physical presence — conferences, lunch & learns, hosted events, partner activations — with every program tied to pipeline and embedded in Sales account strategy. Build scalable playbooks the team can run consistently.

Drive cross-functional alignment. Be the connective tissue between marketing and the broader GTM org. Align with Sales, Rev Ops, Partner Success, and Solution Consulting across the full partner journey. Orchestrate with channel leaders across PEO, Global, Spend, and IT to unlock co-marketing and cross-sell opportunities.

What you will need

• 7+ years of B2B SaaS marketing experience, with 3+ years leading multi-disciplinary teams
• Proven experience marketing to accounting, HR advisory, or professional services firms
• Proven track record building and scaling partner, channel, or ecosystem marketing programs
• Full-stack marketing fluency — you've owned or closely partnered across DG, PMM, Content, and Field
• Strong demand gen foundation: funnel metrics, attribution, campaign architecture, CRM/MAP tooling
• Sharp positioning thinker — you can translate complex platform value into crisp narratives for finance and HR professionals
• Proven people manager with a track record of hiring, developing, and retaining strong ICs
• Highly collaborative operator — you align cross-functionally without formal authority
• Analytical instincts — you build measurement frameworks, set OKRs, and make decisions from data
• Comfortable with ambiguity and pace — you build systems while running programs simultaneously

Nice to haves

• Prior experience in HRIS, HCM, or payroll software
• Background building partner community programs (advisory boards, peer forums, certifications)
• Familiarity with accounting industry events and trade organizations (AICPA, CAS conferences, etc.)

Additional Information:

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.