About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised USD1.85B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritise candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling has already laid important groundwork in Singapore: our products are in market, we’ve established our first marketing plays, put down the first local sellers and partners, and now we’re ready for our first dedicated marketing hire on the ground to help unlock the next phase of growth.

We’re looking for a Head of Demand Generation in Singapore to define and lead the demand generation strategy for one of Rippling’s most exciting growth markets in APAC. Reporting to the Director of APAC Marketing, this person will be the first marketer dedicated to Singapore and will own the strategy, execution, and performance of the programs that build pipeline, accelerate revenue, and strengthen Rippling’s position in-region.

This is a highly entrepreneurial role for someone who wants to build, not inherit. You’ll create the go-to-market motion for Singapore across demand gen, field marketing, ABM, partner/channel marketing, local campaigns, and seller activations—working closely with sales, partners, and cross-functional marketing teams to figure out what works and scale it fast.

We’re looking for someone who has done this before: a highly autonomous, commercially sharp operator who can set strategy, make smart bets, and execute with intensity. You know how to enter or scale a market with focus. You can build the plan, pressure-test it against results, and continuously evolve it to drive outsized growth.

This is an especially exciting moment to join. Singapore is a market with real momentum for Rippling, and this role will have a major hand in shaping how we grow from here.

What you will do

• Define and lead the marketing strategy for Singapore, building the regional demand generation playbook to drive awareness, pipeline, and revenue growth in close partnership with sales leadership and the Director of APAC Marketing.

• Develop and execute integrated demand gen programs across webinars, events, ABM, direct mail, content, local activations, outbound sales plays, and other creative, high-leverage campaigns tailored to the Singapore market.

• Serve as the primary marketing partner to the Singapore sales team, working directly with AEs, SDRs, and regional leaders to translate commercial priorities into marketing plans that create pipeline and help close business.

• Build and develop the partner and channel marketing motion in region, working with Rippling’s partner ecosystem to create joint campaigns and referral-driving programs that increase sourced pipeline and support referral ARR growth.

• Own experimentation in-market: identify insights, translate them into crisp audience + message + offer strategies, launch quickly, and scale what works with urgency and rigor.

• Analyze campaign and funnel performance deeply to understand what is driving results, where conversion is breaking down, and how budget and effort should shift to maximise growth.

Own marketing-sourced and marketing-influenced pipeline targets for Singapore across core demand generation channels.

Act as the in-region marketing leader and expert on the Singapore market—bringing strong local context, customer understanding, and competitive insight back into the broader APAC and global marketing organisation.

What you will need

• 8+ years of experience in B2B SaaS or high-growth technology marketing, with a strong track record of driving demand generation, pipeline creation, and market growth.

• Experience leading or being the primary marketing owner for a country, region, or emerging market, with the ability to operate independently and build from relatively early foundations.

• Deep expertise across demand generation channels, including events, webinars, ABM, content-led campaigns, sales activations, partner/channel marketing, and field marketing. For digital advertising channels you will partner with a growth marketer tagged to your region, you’ll need to advise and collaborate but not execute these.

• Strong strategic judgment and commercial instincts—you know how to prioritise, where to place bets, and how to connect marketing plans to revenue outcomes.

• Proven ability to work cross-functionally with sales, partnerships, and central marketing teams to drive coordinated execution and measurable business impact.

• Excellent analytical skills and comfort with funnel performance, pipeline metrics, and using data to refine strategy and improve results.

• High ownership and strong execution. You are someone who sees opportunities, takes action, and drives work through to completion without needing a lot of direction.

• Clear, confident communication skills and executive presence. You can influence senior stakeholders, collaborate effectively with peers, and earn trust quickly across functions.

• Agility, creativity, and speed. You thrive in fast-moving environments, adapt quickly when things change, and bring energy to building something new.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, colour, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

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