Overview

The Enterprise Strategy team at REI shapes the co-op’s future by setting the vision, goals, and strategic plans. We identify impactful opportunities, define and advance strategic priorities, and guide enterprise investments to drive progress toward our goals.

The Senior Strategy Manager plays a pivotal role, developing impactful division or initiative strategies in support of REI’s long-term priorities. This role partners across the organization to translate strategy into clear and actionable plans, facilitate cross-functional planning, and maintain momentum on high-impact initiatives. This role will serve as the direct strategic thought partner to the executive leadership team and helps shape and execute key enterprise priorities. This position combines strategic thinking with analytical rigor to ensure initiatives are grounded in robust frameworks and deliver measurable impact. The Senior Strategy Manager also leads competitive strategy, identifying opportunities to inform where and how to win and delivering actionable recommendations that inform enterprise-level actions.

Success in this role requires strategic acumen, operational expertise, and effective cross-functional collaboration to align business goals with execution plans. This role is ideal for seasoned strategists who thrive in ambiguity, bring clarity to complexity, and can influence senior leaders. The ideal candidate must excel at crafting high-quality communications for senior and Board-level audiences, providing strategic expertise and consult to senior leaders, and driving accountability across multiple teams.

Responsibilities and Qualifications

• Help guide enterprise strategy development and planning to create REI's long term vision, 3-year strategic plans and economic model (in partnership with FP&A), and annual plan and priorities.
• Conduct targeted analyses to support enterprise, divisional, and initiative strategy development as needed.
• Directly partner with and influence executive leadership to define, progress, and bring our most critical and complex strategic initiatives to life. Ensure alignment, drive progress, and foster accountability for strategic initiatives.
• Serve as a thought-leader across the co-op for macro, consumer, and market insights, synthesizing trends and identifying opportunities and risks that influence our current and future initiatives and strategic positioning. Advise and engage senior leaders on key competitive and industry developments.
• Build effective collaboration across divisions, influencing stakeholders and driving alignment, decision-making, and accountability on strategic priorities. Influence stakeholders and promote adoption of strategic priorities.
• Lead developing strategic content and process to create internal communications and Board of Directors content.

Required Qualifications:

• BS or BA in a related field (business, economics, etc.), MBA preferred
• 10+ years work experience within the retail/consumer, finance, or management consulting fields (preferred)
• 10+ years demonstrated industry and market-leading research, modeling, and financial analysis skills
• Strategic thinker and curious problem solver. Can identify and translate unclear problems or opportunities into actionable work. Articulates a clear point of view and breaks it down with hypotheses and frameworks.
• Exceptional critical capabilities, balancing examination with judgment to uncover insights and drive decision-making ability to generate actionable insights
• Challenges assumptions and pushes thinking forward by collaborating and influencing effectively, while remaining flexible in one’s viewpoints
• Ability to synthesize complex information into easy-to-understand content and communications. Provides a clear, concise narrative and compelling visuals for senior manager audiences.
• Demonstrate enterprise thinking by connecting and balancing division and co-op strategy. Connect the dots across teams and efforts. Anticipate how judgments in one area affect others.
• Highly proficient in Microsoft Excel and PowerPoint
• Experienced with AI productivity tools (Copilot, etc.)

Closing At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$113,200.00 - $181,100.00 per year

• Help guide enterprise strategy development and planning to create REI's long term vision, 3-year strategic plans and economic model (in partnership with FP&A), and annual plan and priorities.
• Conduct targeted analyses to support enterprise, divisional, and initiative strategy development as needed.
• Directly partner with and influence executive leadership to define, progress, and bring our most critical and complex strategic initiatives to life. Ensure alignment, drive progress, and foster accountability for strategic initiatives.
• Serve as a thought-leader across the co-op for macro, consumer, and market insights, synthesizing trends and identifying opportunities and risks that influence our current and future initiatives and strategic positioning. Advise and engage senior leaders on key competitive and industry developments.
• Build effective collaboration across divisions, influencing stakeholders and driving alignment, decision-making, and accountability on strategic priorities. Influence stakeholders and promote adoption of strategic priorities.
• Lead developing strategic content and process to create internal communications and Board of Directors content.

Required Qualifications:

• BS or BA in a related field (business, economics, etc.), MBA preferred
• 10+ years work experience within the retail/consumer, finance, or management consulting fields (preferred)
• 10+ years demonstrated industry and market-leading research, modeling, and financial analysis skills
• Strategic thinker and curious problem solver. Can identify and translate unclear problems or opportunities into actionable work. Articulates a clear point of view and breaks it down with hypotheses and frameworks.
• Exceptional critical capabilities, balancing examination with judgment to uncover insights and drive decision-making ability to generate actionable insights
• Challenges assumptions and pushes thinking forward by collaborating and influencing effectively, while remaining flexible in one’s viewpoints
• Ability to synthesize complex information into easy-to-understand content and communications. Provides a clear, concise narrative and compelling visuals for senior manager audiences.
• Demonstrate enterprise thinking by connecting and balancing division and co-op strategy. Connect the dots across teams and efforts. Anticipate how judgments in one area affect others.
• Highly proficient in Microsoft Excel and PowerPoint
• Experienced with AI productivity tools (Copilot, etc.)

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.