Overview

In this role, you will act as a strategic coach and business partner to Regional and Store Leadership, leveraging advanced business acumen and HR expertise to architect and execute people strategies that accelerate business growth, drive transformation, and enable organizational agility. You will design and deliver integrated, future-focused HR strategies tailored to each client group’s unique business needs, culture, and objectives, proactively anticipating workforce trends and aligning people solutions with business priorities. You will lead the implementation and integration of HR solutions across all HR domains, continuously evaluating their impact on strategic business outcomes and organizational effectiveness.

Responsibilities and Qualifications

Travel is a key component of this position, and candidates should be prepared to spend 50% of their time traveling to stores in the two regions they will support. While this role is remote, candidates must be based in one of the following markets: Minneapolis, MN, Columbus, OH, Chicago, IL or Detroit, MI.

• Serve as a strategic coach and trusted advisor to Regional and Store Leadership, guiding organizational planning, influencing critical business and talent decisions, and driving large‑scale transformational change.
• Coach and develop leaders to strengthen leadership capability, enhance communication effectiveness, and implement performance and development practices that build engagement and a culture of continuous improvement
• Partner with Organizational Effectiveness team to shape and align business strategies—including vision, mission, values, and objectives—to strengthen organizational focus, speed, and overall business performance
• Assess organizational performance, identify capability and talent gaps, and deliver strategic HR interventions that strengthen leadership, drive engagement, and support long-term business performance.
• Lead and support the development and execution of change management strategies that enable business evolution and ensure sustainable results.
• Design and execute a holistic talent management lifecycle—including forecasting, staffing, onboarding, development, performance management, succession planning, and retention—leveraging workforce analytics where available.
• Build strong partnerships with HR functional teams (e.g., Comp, Performance Effectiveness, Talent Acquisition) and other cross-functional groups (e.g., Finance, Public Affairs) to deliver integrated, enterprise-aligned HR solutions that meet regional and organizational needs.
• Accountable for shaping and maintaining a culture of compliance, proactive risk mitigation, and employee relations excellence, ensuring internal policies and external practices support business growth and protect organizational reputation.
• Assist divisions in organizational design activities to streamline and implement new organization structures, roles, and/or processes that create speed and efficiency and support rapidly shifting business demands.
• Foster a culture of collaboration and continuous improvement by sharing, scaling, and operationalizing best practices across regions and functions.
• Proactively integrate HR functional partners into customer strategies and projects, providing critical coaching and context to enable partners to make effective contributions.
• Supports the implementation of company HR programs, procedures, policy, and practice.

Responsibilities & Qualifications:

• 5+ years of progressive HR experience, with a proven track record of coaching to and driving strategic business impact and organizational transformation.
• 4 year degree in Human Resources or related field preferred.
• General, broad based knowledge and practice of HR competencies: organizational design, performance management, leadership development, talent practices, employment practices, compensation, total rewards.
• Demonstrated consulting and coaching skills, with the ability to link people strategies to business goals and deliver measurable results.
• Preferred knowledge of organizational change management practices.
• Proven ability to assess, analyze and communicate business needs; collaborates with and is proactive to partner with HR COE’s to identify and effectively integrate solutions that deliver the desired results.
• Has knowledge of employment law and risk management.
• Uses business knowledge, innovative thinking, and sound judgment to solve problems.
• Challenges the status quo, champions change and influences others to change.
• Demonstrated project management and planning skills
• Works independently to prioritize work, establish goals and produce quality work.
• Excellent communication skills – written and verbal.
• Ability to quickly build relationships, build trust, and successfully collaborate with others to influence the accomplishment of organizational goals.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Works smart by setting effective work goals, establishing priorities, meeting deadlines, and planning well in order to produce quality work.
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$98,300.00 - $157,400.00 per year

Travel is a key component of this position, and candidates should be prepared to spend 50% of their time traveling to stores in the two regions they will support. While this role is remote, candidates must be based in one of the following markets: Minneapolis, MN, Columbus, OH, Chicago, IL or Detroit, MI.

• Serve as a strategic coach and trusted advisor to Regional and Store Leadership, guiding organizational planning, influencing critical business and talent decisions, and driving large‑scale transformational change.
• Coach and develop leaders to strengthen leadership capability, enhance communication effectiveness, and implement performance and development practices that build engagement and a culture of continuous improvement
• Partner with Organizational Effectiveness team to shape and align business strategies—including vision, mission, values, and objectives—to strengthen organizational focus, speed, and overall business performance
• Assess organizational performance, identify capability and talent gaps, and deliver strategic HR interventions that strengthen leadership, drive engagement, and support long-term business performance.
• Lead and support the development and execution of change management strategies that enable business evolution and ensure sustainable results.
• Design and execute a holistic talent management lifecycle—including forecasting, staffing, onboarding, development, performance management, succession planning, and retention—leveraging workforce analytics where available.
• Build strong partnerships with HR functional teams (e.g., Comp, Performance Effectiveness, Talent Acquisition) and other cross-functional groups (e.g., Finance, Public Affairs) to deliver integrated, enterprise-aligned HR solutions that meet regional and organizational needs.
• Accountable for shaping and maintaining a culture of compliance, proactive risk mitigation, and employee relations excellence, ensuring internal policies and external practices support business growth and protect organizational reputation.
• Assist divisions in organizational design activities to streamline and implement new organization structures, roles, and/or processes that create speed and efficiency and support rapidly shifting business demands.
• Foster a culture of collaboration and continuous improvement by sharing, scaling, and operationalizing best practices across regions and functions.
• Proactively integrate HR functional partners into customer strategies and projects, providing critical coaching and context to enable partners to make effective contributions.
• Supports the implementation of company HR programs, procedures, policy, and practice.

Responsibilities & Qualifications:

• 5+ years of progressive HR experience, with a proven track record of coaching to and driving strategic business impact and organizational transformation.
• 4 year degree in Human Resources or related field preferred.
• General, broad based knowledge and practice of HR competencies: organizational design, performance management, leadership development, talent practices, employment practices, compensation, total rewards.
• Demonstrated consulting and coaching skills, with the ability to link people strategies to business goals and deliver measurable results.
• Preferred knowledge of organizational change management practices.
• Proven ability to assess, analyze and communicate business needs; collaborates with and is proactive to partner with HR COE’s to identify and effectively integrate solutions that deliver the desired results.
• Has knowledge of employment law and risk management.
• Uses business knowledge, innovative thinking, and sound judgment to solve problems.
• Challenges the status quo, champions change and influences others to change.
• Demonstrated project management and planning skills
• Works independently to prioritize work, establish goals and produce quality work.
• Excellent communication skills – written and verbal.
• Ability to quickly build relationships, build trust, and successfully collaborate with others to influence the accomplishment of organizational goals.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Works smart by setting effective work goals, establishing priorities, meeting deadlines, and planning well in order to produce quality work.
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.