SUMMARY/POSITION OBJECTIVE:As a Regeneron Japan’s marketing team, Regeneron needs an experienced Product Manager who will be responsible for leading Regeneron Japan’s local oncology marketing activities.
Reporting to Sr Marketing Manager in Japan, he/she will be accountable for brand marketing activities in Japan for both currently commercialised indications and any future launches, working closely with cross-functional and cross-regional stakeholders to ensure seamless execution of the country strategic and tatical brand plan.

JOB DUTIES:

• Accountable for overarching brand marketing strategy in Japan and provides input into the development of the global brand strategy, functional plans and budget.
• Lead the local brand planning process including analyzing the competitive landscape, identifying key promotional opportunities, developing customer-focused and differentiated messages to key target audiences.
• As part of the local brand planning process, work in partnership with local counterparts in Medical Affairs to create and agree on an aligned brand strategy.
• Collaborate with cross-functional teams to implement promotional activities defined in the brand plan.
• Analyse drivers and barriers of brand performance (e.g. share of voice, market dynamics, competitive actions) and identify/propose actions to address opportunities or risks to performance.
• Responsible for the development and execution of external stakeholder engagement plans (including national congresses, HCP meetings etc) in coordination with cross-functional teams.
• Creation of local promotional materials aligned with the local and global brand plans for use by the sales force and via digital channels.
• Working closely with the Sales Team in the development and execution of the Field Plan of Action, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/stakeholders.
• Develop local promotional budget and manage spend in line with approved budget.
• Maintain the highest ethical and compliance standards.

REQUIREMENTS:

• Required

• Bachelor's degree required with preference for science background;

• 5+ years of biotech/pharma brand marketing experience

• Expertise in managing ad agency and suppliers, developing annual budgets.

• Strong integrity and ethics in behaviors, actions, and communications.

• Ability to communicate and act promptly, demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments. Excellent planning, prioritization, communication and presentation skills

• Ability and willingness to travel as required 30-40%, some on weekends for conferences and meetings

• Working knowledge of local healthcare compliance codes and any regulations related to promotional activities.

• Written and spoken English language skills.

• +7 years relevant experiences

• Preferred

• Experience preferred in oncology marketing.

• Launch experience a plus.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.
Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.