We are hiring a Senior Digital Strategist to lead digital strategy and orchestration across APAC. This role partners closely with Global Digital and AI teams to translate global innovation into regionally impactful execution.

The role will shape APAC’s digital landscape — spanning omnichannel orchestration, AI-driven experiences, digital platforms, martech enablement, and customer journey analytics — while building strong partnership with field marketing teams across the region.

What you will do:

Digital Omnichannel Strategy & Execution:

• Define and evolve APAC’s digital strategy and omnichannel orchestration framework

• Align owned, web, automation, and AI-driven touchpoints into cohesive end-to-end customer journeys

• Lead regional digital roadmap in partnership with global teams

AI & Global Transformation Initiatives:

• Drive adoption of AI-powered marketing use cases and digital orchestration programs across APAC

• Lead high-impact global-to-APAC transformation projects

• Ensure regional readiness for personalization and intelligent automation at scale

Digital Platforms Leadership:

• Oversee APAC digital platforms strategy and governance

• Manage and optimize core martech tools (Analytics, personalization platforms)

• Partner with global platform teams to ensure scalable, future-ready solutions.

Customer Journey & Analytics:

• Lead customer journey analytics to identify optimization opportunities across the funnel.

• Translate complex data into strategic insights tied to pipeline and revenue.

• Define and align KPIs across global and regional stakeholders.

Stakeholder & Field Enablement:

• Act as strategic advisor to APAC field marketing teams.

• Build credibility and alignment across Global, APAC, and in-market teams

• Drive adoption of best practices, governance and new digital capabilities.

What you will bring:

• 8 - 12+ years in digital strategy & execution, marketing technology, or digital transformation.

• Strong experience in omnichannel marketing and digital platforms.

• Proven ability to operate in complex, matrixed global organizations.

• Deep understanding of martech stacks and customer journey analytics.

• Strong executive communication and stakeholder management skills

#EG-LI1

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

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