Brand Marketing Manager, Luxury Wholesale

Ref #:

W175252

Department:

Marketing

City:

New York

State/Province:

New York

Location:

United States

Workspace Description

Pay Range: The pay range for this job is $65000 - $120000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Pay Range Max:

120000

Pay Range Min

65000

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview:

The North America Wholesale Marketing Team at Ralph Lauren is seeking a Brand Marketing Manager, Luxury Wholesale to support the development and execution of omni-channel marketing strategies across the luxury retail partner segment.
This role supports marketing initiatives across the Ralph Lauren family of brands and select Families of Business, ensuring programs are executed with a high level of brand integrity while contributing to commercial performance within key luxury accounts.
Working closely with Marketing Leadership, Sales, and cross-functional partners, this role translates seasonal direction into elevated, partner-specific activations, including events, experiential programs, retail launches, and organic and paid partner marketing channels, helping to strengthen brand positioning and drive growth within the luxury wholesale environment.
This position reports to the Brand Marketing Lead, Wholesale Luxury.

Essential Duties & Responsibilities:

Wholesale Marketing Strategy & Commercial Growth- Support the development and execution of luxury-focused wholesale marketing strategies aligned to seasonal priorities, account plans, and key brand moments.

• Translate brand and product direction into elevated, partner-ready marketing programs, including events, experiential activations, retail launches, and partner-led marketing (organic and paid).
• Contribute to the planning and execution of new store openings, shop-in-shop launches, and digital platform launches within luxury retail environments.
• Ensure all activations reflect luxury brand standards, storytelling, and client experience expectations across both physical and digital touchpoints.
• Partner with Sales and Merchandising to align marketing priorities with business plans and key regional marketing moments.

Integrated Campaign Planning & Execution- Execute integrated 360° wholesale marketing programs across digital, in-store, media, and activation channels.

• Translate seasonal strategies into compelling partner-ready marketing activations that elevate brand presence within retail environments.
• Develop and manage campaign materials including creative briefs, toolkits, and partner deliverables.
• Coordinate timelines and deliverables for launch moments and high-profile activations, ensuring seamless execution across teams and channels.
• Ensure all marketing programs meet brand standards while driving measurable business outcomes.

Partner & Cross-Functional Leadership- Support day-to-day coordination with luxury wholesale partners, ensuring alignment and execution of marketing programs across key moments and partner-owned digital channels.

• Partner cross-functionally with Sales, Wholesale Digital, Merchandising, Global Marketing, Creative, Brand Image, Media, and PR to deliver aligned and elevated programs.
• Support joint business planning conversations with partners through clear marketing strategy articulation and performance storytelling.
• Assist in preparing materials for partner presentations, launch plans, and joint business discussions, including channel and performance insights.

Performance Tracking & Insights- Track performance of campaigns and key moments, ensuring marketing programs are measured against revenue impact, productivity, and brand objectives.

• Partner with Analytics and account teams to evaluate campaign effectiveness, optimize investment allocation, and identify future growth levers.
• Develop polished recap materials that capture ROI, insights, and actionable learnings to inform future strategy.

Budget & Operational Support- Support budget tracking and investment pacing across campaigns, including partner digital investments, events, and activations.

• Assist in managing operational workflows tied to store openings, launches, experiential programs, and partner media placements.
• Ensure adherence to timelines, processes, and brand execution standards.

Experience, Skills & Knowledge

• 5 -7 years of experience in marketing, preferably within wholesale, retail, or luxury environments
• Strong understanding of luxury brand positioning and partner ecosystems
• Strong organizational and project management skills with high attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and cross-functional collaboration skills
• Proficiency in PowerPoint, Excel, and Word

Ralph Lauren will consider for employment
qualified applicants with arrest or conviction records in a manner consistent
with the requirements of the law, including any applicable fair chance laws.
Please note background checks will be evaluated individually.

Apply now

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