Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Global Product Marketing

We’re not just storytellers: we’re story thinkers and story builders. Guided by this principle, we fuse product and narrative, crafting content that resonates deeply with consumers. Developing best-in-class product marketing initiatives that provide for impactful, global product storytelling, our aim is to build commercial value around our brand’s key product programs.

As editorial arbiters of how product can spark content, we govern storytelling by embracing collaboration, fostering an environment where both creativity and commerce thrive.

Owning the full product-to-content cycle, our mission is to inspire and convert, shaping the seasonal product direction through sharp planning, a deep connection to the collections and meticulously strategic product storytelling.

The Position

As the Go to Market Manager, you own the relationship between Merchandising and Marketing to plan and communicate key product stories to the end consumer. You drive our global Commercial Plan and associated looks and assortments to direct the buy and enable best-in-class product storytelling.

Responsibilities

• Leverage consumer insights, trend analysis, search data, product knowledge and industry best practice to lead the evolution of the Commercial Plan for maximum consumer impact and relevance

• Maximize marketing relevance by sharing insights and collaborating cross-functionally to influence the full product life cycle and impact merchandizing decisions

• Dive commercial content efficiency through the creation of strong assortments and consumer-relevant key looks at sell-in

• Lead strategic seasonal buy analysis to ensure commerciality and impact of product storytelling and campaigns

• Be the face of Product Marketing to global merchandising and regional buying teams, closing the communications loop by sharing marketing strategies, concepts and rollout plans

• Be a driving force of operational improvements and efficiencies

About You

• 5-7 years’ experience in a global go-to-market, merchandizing or product marketing role

• Strong understanding of market trends, consumer behavior, and go-to-market strategies

• Excellent analytical and problem-solving skills, with the ability to translate data and insights into effective merchandising decisions. Adept with all associated programs

• Able to liaise closely and cross-functionally across all levels of the organization with confidence and credibility

• Outstanding communicator, able to define and clearly articulate vision and strategy from associate base to boardroom

• Excellent project management and organizational skills

• Native-level proficiency in English is required

• Tons of energy and a great team spirit are a must

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing:

 exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus:

 extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career:

whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront:

 stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH

[here](https: //www.pvh.com/responsibility/inclusion-diversity).

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.