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What You'll Do In this multifaceted role, you will assist with internal sales efforts for Principal Securities by developing and implementing sales plans, activity reports, and rotation schedules.
You’ll collaborate with marketing, product, and communications teams to align campaigns and support financial professional relationships while meeting internal sales targets.
Key responsibilities include providing intermediaries with sales ideas, handling product inquiries, sharing performance data, identifying new opportunities, and supporting external wholesalers with territory management.
Initiate and follow up on sales calls to develop relationships with financial professionals, representing a diverse range of products including Mutual Funds, model portfolios, ETFs, SMAs, Index Funds, alternative investments, and retirement solutions.
Determine client requirements and offer sales suggestions, respond to product inquiries, deliver performance information, and introduce new products.
Record call outcomes in the database, share leads with external wholesalers, and assist corporate programs, important accounts, and conferences.
Respond to incoming calls from new or existing financial professionals by offering product details and performance statistics.
Handle requests for prospectuses and sales materials.
Guide financial professionals to resources like websites and newsletters.
Support communication for enhanced customer service solutions and record call outcomes.
Perform other job-related duties and special projects as assigned. Heavy incentive component in addition to salary listed.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives.
We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all.
Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are Bachelor's degree or equivalent years of experience plus 1+ year of industry-related experience is necessary.
Strong preference for financial services and qualified plan experience.
Outstanding oral and written communication, training, and presentation skills.
Excellent problem-solving, analytical, and mathematical calculation skills.
Ability to work independently with minimal direction.
Availability to handle inbound and outbound calls to advisors, third-party administrators, and sales reps during prime hours.
Occasional travel, including overnight stays, may be required.
Licenses must be held in conformity with state and federal rules and company standards as detailed in the existing licensing policy.
Preference to those who are already licensed.
If not licensed, below licenses are to be acquired within 90 days after hiring: SIE, Series 7, and Series 63
Salary: Range Information
Salary: ranges below reflect targeted base salaries.
Non-sales positions have the opportunity to participate in a bonus program.
Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance.
Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary: Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $58900 - $79800 / year Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes:
Location: This position is located in Des Moines, IA.
Work Environment This role offers the ability for in-office, & hybrid (blending both office and remote work in a typical workweek) work arrangements.
This is a hybrid position with the requirement of 3 days in the office and 2 days work from home.
Management reserves the right to adjust the days required in office.
Work Authorization/Sponsorship At this time, we are not considering applicants who require any form of immigration sponsorship to work in the United States now or in the future.
This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and similar visas.
For more information on work authorization requirements, please use the following links: Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Ethics Code In Principal Asset Management positions, you are required to observe an Investment Code of Ethics regarding conduct and personal trading for yourself and those living with you.
Other positions within the organization may have similar obligations.
Experience: Principal At Principal, we believe in forming connections both personally and professionally.
Together, we’re crafting a future for financial services that is guided by purpose – and that begins with you.
Our success depends on the outstanding experiences, backgrounds, and talents of our employees.
We provide support to our employees in the same way as our customers.
Our inclusive and competitive benefits protect physical, financial, and social well-being.
Check our careers site to learn more about our purpose, values, and benefits.
Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received.
If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date.
Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date 2/20/2026 Most Recently Posted Date 2/20/2026
In this multifaceted role, you will assist with internal sales efforts for Principal Securities by developing and implementing sales plans, activity reports, and rotation schedules.
You’ll collaborate with marketing, product, and communications teams to align campaigns and support financial professional relationships while meeting internal sales targets.
Key responsibilities include providing intermediaries with sales ideas, handling product inquiries, sharing performance data, identifying new opportunities, and supporting external wholesalers with territory management.
Initiate and follow up on sales calls to develop relationships with financial professionals, representing a diverse range of products including Mutual Funds, model portfolios, ETFs, SMAs, Index Funds, alternative investments, and retirement solutions.
Determine client requirements and offer sales suggestions, respond to product inquiries, deliver performance information, and introduce new products.
Record call outcomes in the database, share leads with external wholesalers, and assist corporate programs, important accounts, and conferences.
Respond to incoming calls from new or existing financial professionals by offering product details and performance statistics.
Handle requests for prospectuses and sales materials.
Guide financial professionals to resources like websites and newsletters.
Support communication for enhanced customer service solutions and record call outcomes.
Perform other job-related duties and special projects as assigned. Heavy incentive component in addition to salary listed.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives.
We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all.
Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Bachelor's degree or equivalent years of experience plus 1+ year of industry-related experience is necessary.
Strong preference for financial services and qualified plan experience.
Outstanding oral and written communication, training, and presentation skills.
Excellent problem-solving, analytical, and mathematical calculation skills.
Ability to work independently with minimal direction.
Availability to handle inbound and outbound calls to advisors, third-party administrators, and sales reps during prime hours.
Occasional travel, including overnight stays, may be required.
Licenses must be held in conformity with state and federal rules and company standards as detailed in the existing licensing policy.
Preference to those who are already licensed.
If not licensed, below licenses are to be acquired within 90 days after hiring: SIE, Series 7, and Series 63
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About Principal

Principal
PublicPrincipal is a global investment management and insurance company providing retirement services, asset management, and insurance solutions. The company serves millions of customers worldwide through employer-sponsored retirement plans and individual investment products.
10,001+
Employees
Harrogate
Headquarters
Reviews
3.1
6 reviews
Work Life Balance
2.0
Compensation
4.0
Culture
1.8
Career
2.0
Management
1.5
25%
Recommend to a Friend
Pros
Good pay and benefits
Supportive assistant management
Quality software/codebase
Cons
Poor management and leadership
Micromanagement
Limited career advancement
Salary Ranges
2 data points
L6/Principal
Principal/L7
L6/Principal · Staff/Principal Backend SWE
1 reports
$710,000
total / year
Base
$270,000
Stock
$440,000
Bonus
-
$710,000
$710,000
Interview Experience
9 interviews
Difficulty
3.4
/ 5
Duration
14-28 weeks
Offer Rate
22%
Experience
Positive 11%
Neutral 33%
Negative 56%
Interview Process
1
Application Review
2
Recruiter Screen
3
Phone Screen
4
Technical Interview
5
System Design Interview
6
Behavioral Interview
7
Final Round
Common Questions
Technical Knowledge
System Design
Behavioral/STAR
Past Experience
Culture Fit
News & Buzz
Principal Financial Group’s 2026 Outlook Takes Center Stage Ahead of Earnings - AD HOC NEWS
Source: AD HOC NEWS
News
·
5w ago
Principal Real Estate Income Fund Announces Notification of Sources of Distribution - Business Wire
Source: Business Wire
News
·
5w ago
News | Lee & Associates of Michigan announces new principal of firm - CoStar
Source: CoStar
News
·
5w ago
AE Wealth Management LLC Boosts Stock Position in Principal Financial Group, Inc. $PFG - MarketBeat
Source: MarketBeat
News
·
5w ago