POSITION SUMMARY

Own portfolio strategy to maximize franchise business and achieve earnings, revenue, and lifecycle management objectives. Assist the Marketing Director in building marketing capabilities within the product management team to drive business effectiveness and efficiency. Define and drive country-specific TA and brand strategies. Serve as the TA portfolio (or major strategic brand) lead, interfacing with WWT and global/local cross-functional teams.

KEY RESPONSIBILITIES

1. Portfolio Management

• Lead the development of portfolio and franchise strategies, including portfolio planning, LRF, and product lifecycle management
• Drive TA growth initiatives
• Provide cross-functional TA leadership across Field Force, Medical, Legal, Regulatory, and other key functions to ensure alignment
• Interface with WWT to secure strategic and operational support
• Forecast portfolio performance and track progress against targets
• Prepare reports and materials for internal communications

2.

Organizational Effectiveness & People Development:

• Assist the CTAL in designing an effective team structure to support business growth
• Support the establishment of competency requirements for marketing roles and performance standards for key market programs
• Develop and coach subordinates through structured coaching and training programs to deliver results

3. Resource Management

• Lead TA portfolio (or major strategic brand) budget planning and control
• Allocate and manage in-country portfolio budget and evaluate P&L performance

POSITION ACCOUNTABILITIES

Accountable For

• Leading portfolio strategy and planning
• Reviewing and actively contributing to brand plans and A&P allocation
• Leading cross-functional reviews of product lifecycle management strategies
• Reviewing key campaign development and execution
• Leading OP planning and working with SFE on target setting and FTE allocation
• Interfacing with WWT to gain support for relevant TA or brand initiatives

Shared Accountability

• Developing TA lifecycle management strategy with CTAL and WWT
• Building an effective organizational structure with CTAL and BU Head
• Developing marketing team competencies with CTAL

EDUCATION & EXPERIENCEQualifications

• Bachelor’s degree in Medical or Medicine; Master’s degree or MBA preferred
• Proficient in both written and spoken English
• Minimum 7 years of marketing experience, including at least 18 months as a Marketing Manager with people management experience

TECHNICAL & LEADERSHIP SKILLS

Commercial & Management Competencies

• Marketing, customer, and competitor insight
• Marketing execution excellence
• Strategic and operational business/marketing planning
• Data analysis, interpretation, and communication
• Performance and program metrics management
• Exceptional interpersonal skills
• Strong collaboration and negotiation skills (with Customer Marketing, Field Force, CTALs, BU Leads/CM)
• Strong prioritization across brands in a resource-constrained environment
• Vendor management
• Proficiency in local language and English

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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