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Pfizer
Pfizer

(Senior) Marketing Manager at Pfizer

RoleMarketing
LevelSenior
LocationBeijing Beijing, China
WorkOn-site
TypeFull-time
Posted3 days ago
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About the role

Responsibilities:

1. Portfolio Management

  • Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or

portfolio plan and its LRF, and lifecycle management.

  • Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing

compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading

and developing POA and execution and supporting to train field force on product positionin and prioritization,

supporting on tracking progress towards target

  • Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment

  • Input to the country OP plan

  • Interface with WWT to gain support

  • Prepare report for global & country level internal communication

2.

Organization Effectiveness and People Dev:

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research:

Required skills

Brand strategy

Portfolio management

Campaign planning

Lifecycle management

Leadership

About Pfizer

China - Beijing - Beijing

Headquarters