
(Senior) Marketing Manager at Pfizer
About the role
Responsibilities:
1. Portfolio Management
- Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or
portfolio plan and its LRF, and lifecycle management.
- Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing
compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading
and developing POA and execution and supporting to train field force on product positionin and prioritization,
supporting on tracking progress towards target
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Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
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Input to the country OP plan
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Interface with WWT to gain support
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Prepare report for global & country level internal communication
2.
Organization Effectiveness and People Dev:
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research:
Required skills
Brand strategy
Portfolio management
Campaign planning
Lifecycle management
Leadership
About Pfizer
China - Beijing - Beijing
Headquarters