Marketing Supervisor, Rice Crackers;市场主管, 米饼

Overview This role is responsible for driving end-to-end channel activation and execution scale-up for Rice Cracker, while supporting innovation initiatives. The specialist will work at the intersection of sales, TMKT, and cross-functional teams to accelerate growth in key channels and mega cities. Responsibilities Drive Channel-Focused Activation & Execution Scale-Up Partner closely with Sales to drive Rice Cracker activation and execution across key channels, enabling end-to-end (E2E) channel-linked activation. Key channel focus includes: Premium Super/Club, CVS, and Vertical EC / O2O. Drive saturation strategy in Mega Cities – develop and execute high-density, high-penetration channel activity plans to grow market share in core metropolitan areas Collaborate closely with the TMKT team to develop and execute GTM channel activity plans, ensuring brand guideline alignment and maximizing activation effectiveness. Continuously optimize channel strategies based on China market dynamics to scale up execution and drive business growth. Collect and analyze sales data and consumer feedback to recommend channel improvements and continuously enhance Rice Cracker performance across channels. Track project KPIs & budget and provide input to management on risks and opportunities identified during project monitoring Innovation Opportunity Validation, Planning & Ideation 1. Identify and validate innovation opportunities for Rice Cracker, leveraging consumer insights and market data to support the Manager in early-stage innovation assessment. 2. Assist in channel-focused portfolio ideation and contribute to prioritization of initiatives Ensure Innovation Execution Success Work closely with cross-functional activities to deliver consumer-relevant product launches, ensuring operational readiness and executional excellence Qualifications Bachelor's degree or above 3~5 years experience in FMCG marketing, with a strong track record of successful channel activity execution strongly preferred Familiarity with emerging channels (Club, Premium Super, O2O/Vertical channel, EC) operations and Mega City go-to-market strategies preferred Experience driving 0-to-1 new product or business initiatives preferred Strong self-motivation and resilience, with the ability to drive business growth in ambiguous or uncertain environments Strong cross-functional collaboration skills across sales, marketing, supply chain, R&D, consumer insight etc Good command of spoken and written English
Drive Channel-Focused Activation & Execution Scale-Up Partner closely with Sales to drive Rice Cracker activation and execution across key channels, enabling end-to-end (E2E) channel-linked activation. Key channel focus includes: Premium Super/Club, CVS, and Vertical EC / O2O. Drive saturation strategy in Mega Cities – develop and execute high-density, high-penetration channel activity plans to grow market share in core metropolitan areas Collaborate closely with the TMKT team to develop and execute GTM channel activity plans, ensuring brand guideline alignment and maximizing activation effectiveness. Continuously optimize channel strategies based on China market dynamics to scale up execution and drive business growth. Collect and analyze sales data and consumer feedback to recommend channel improvements and continuously enhance Rice Cracker performance across channels. Track project KPIs & budget and provide input to management on risks and opportunities identified during project monitoring Innovation Opportunity Validation, Planning & Ideation 1. Identify and validate innovation opportunities for Rice Cracker, leveraging consumer insights and market data to support the Manager in early-stage innovation assessment. 2. Assist in channel-focused portfolio ideation and contribute to prioritization of initiatives Ensure Innovation Execution Success Work closely with cross-functional activities to deliver consumer-relevant product launches, ensuring operational readiness and executional excellence
Bachelor's degree or above 3~5 years experience in FMCG marketing, with a strong track record of successful channel activity execution strongly preferred Familiarity with emerging channels (Club, Premium Super, O2O/Vertical channel, EC) operations and Mega City go-to-market strategies preferred Experience driving 0-to-1 new product or business initiatives preferred Strong self-motivation and resilience, with the ability to drive business growth in ambiguous or uncertain environments Strong cross-functional collaboration skills across sales, marketing, supply chain, R&D, consumer insight etc Good command of spoken and written English