Early Talent Program / Category Management

Overview At Pepsi Co, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you. Are you a recent graduate or a new professional looking for a unique career opportunity? Discover opportunities for growth and reinvention at Pepsi Co with our Dare for Tomorrow program! Dare for Tomorrow is a two-year contracted program, offering enhanced growth opportunities through a well-constructed development program, with a focus on gaining expertise in the related function. We are looking for a Dare for Tomorrow to join our Category Management team in Istanbul. Online Application (15 May - 7 June): You will complete the online application with filling out a brief form including the details of your profile. Video Interview (9 - 15 June): You will complete a video interview consisting of 3 short questions about your motivation and abilities Face-to-Face Assessment (6 - 17 July): You will be invited to a face-to-face assessment at Pepsi Co Headquarters where you will experience analyzing a business case in a group discussion Interview (23 - 29 July): You will have a chance to share more about yourself in a meeting with your future line manager. Welcome to Pepsi Co! (15 September) Responsibilities Identify category growth opportunities for customers in Organized Trade, E-Commerce, and Away from Home channels by collaborating closely with Shopper Insights, Marketing, and Sales teams. Utilize Nielsen, IPSOS ,customer sellout data and shopper insights to uncover forward-looking opportunities and support data-driven category strategies. Create joint value with key customers by actively contributing to World Class Custormer Engagement (WCCE) discovery sessions and identifying category growth opportunities and customer-focused solutions. Analyze retailer, shopper, and consumer trends to define opportunity areas and develop impactful activation plans aligned with customer needs and category dynamics Develop assortment and space management strategies tailored to shopper missions, customer strategies, innovation pipelines, and pricing tiers to drive total category growth. Track Category Management KPIs as part of Joint Business Plans (JBP), execute corrective action plans with customers, and support the development of category execution targets. Develop and customize category, New Product Development (NPD), and campaign selling stories for key retailers and channels based on store formats, shopper profiles, and customer priorities Qualifications Fresh graduates or professionals with a maximum 1 year of working experience (Note that you can apply if you will graduate before August 2026) Fluent in both English and Turkish Agile approach to work in a dynamic environment Strong collaboration and communication skills
Identify category growth opportunities for customers in Organized Trade, E-Commerce, and Away from Home channels by collaborating closely with Shopper Insights, Marketing, and Sales teams. Utilize Nielsen, IPSOS ,customer sellout data and shopper insights to uncover forward-looking opportunities and support data-driven category strategies. Create joint value with key customers by actively contributing to World Class Custormer Engagement (WCCE) discovery sessions and identifying category growth opportunities and customer-focused solutions. Analyze retailer, shopper, and consumer trends to define opportunity areas and develop impactful activation plans aligned with customer needs and category dynamics Develop assortment and space management strategies tailored to shopper missions, customer strategies, innovation pipelines, and pricing tiers to drive total category growth. Track Category Management KPIs as part of Joint Business Plans (JBP), execute corrective action plans with customers, and support the development of category execution targets. Develop and customize category, New Product Development (NPD), and campaign selling stories for key retailers and channels based on store formats, shopper profiles, and customer priorities
Fresh graduates or professionals with a maximum 1 year of working experience (Note that you can apply if you will graduate before August 2026) Fluent in both English and Turkish Agile approach to work in a dynamic environment Strong collaboration and communication skills