
Старший менеджер группы по исследованиям, Москва, Москва
About the role
Обязанности: 1. Lead the DX Insights agenda Build a strong DX insights roadmap covering shopper, customer, channel understanding; Ensure insights are translated into practical recommendations and embedded into business planning and execution; Act as the key insights partner for DX / Commercial leadership; Lead Insights WCCE agenda (Discoveries T2T, Growth Summits, Cat Vision). 2. Generate actionable shopper, customer and channel insights Lead shopper studies; Identify growth opportunities through better understanding of customers specifics missions, triggers, barriers and occasions; Develop insight-based recommendations for customer engagement. 3. Build data capabilities and data usability Simplify and integrate multiple data sources to create clear and actionable business narratives (Sellout synchro project); Improve usability of commercial sell-out data for day-to-day decisions; Translate complex datasets into concise recommendations for stakeholders. 4. Support commercial growth Partner with Commercial and Category teams to identify whitespace opportunities and unlock category growth; Contribute to annual planning, AOP Channel forecasting; Support stronger customer engagement through insight-led solutions relevant to retailer priorities. Требования: Higher education Experience in Insights 5+ years; commercial (DX, RGM) experience is a plus Proven ability to influence and align cross-functional teams and senior stakeholders Strong strategic thinking and storytelling skills Strong analytical skills: ability to translate data into actionable insights Project management skills and ability to drive initiatives end-to-end English — upper-intermediate and above
About PepsiCo
Москва
Headquarters