Early Talent Program / Marketing (Carbonated Soft Drinks)

Overview At Pepsi Co, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact on your career and on the world around you. Are you a recent graduate or a new professional looking for a unique career opportunity? Discover opportunities for growth and reinvention at Pepsi Co with our Dare for Tomorrow program! Dare for Tomorrow is a two-year contracted program, offering enhanced growth opportunities through a well-constructed development program, with a focus on gaining expertise in the related function. We are looking for a Dare for Tomorrow to join our Marketing team in Istanbul. Online Application (15 May - 7 June): You will complete the online application with filling out a brief form including the details of your profile. Video Interview (9 - 15 June): You will complete a video interview consisting of 3 short questions about your motivation and abilities Face-to-Face Assessment (6 - 17 July): You will be invited to a face-to-face assessment at Pepsi Co Headquarters where you will experience analyzing a business case in a group discussion Interview (23 - 29 July): You will have a chance to share more about yourself in a meeting with your future line manager. Welcome to Pepsi Co! (15 September) Responsibilities Support Brand Managers in the end-to-end execution of key consumer programs, campaigns, and brand activations. Monitor, analyze, and report brand performance using multiple data sources including internal reports, Nielsen data, and household panel insights. Collaborate closely with Trade Marketing teams and channel stakeholders to evaluate brand performance across channels and identify channel-specific opportunities and needs. Track consumer and market trends to incorporate relevant insights into brand calendars, campaigns, and activation plans. Coordinate and support the management of the Carbonated Soft Drinks (CSD) Advertising & Marketing (A&M) budget in close partnership with platform leads and cross-functional teams. Assist in developing actionable recommendations based on sales performance, shopper insights, and market analysis to strengthen brand growth. Support the planning and execution of marketing initiatives by ensuring alignment across internal stakeholders and external partners. Contribute to continuous improvement of brand performance tracking, reporting processes, and marketing effectiveness. Qualifications Fresh graduates or professionals with a maximum 1 year of working experience (Note that you can apply if you will graduate before August 2026) Fluent in both English and Turkish Agile approach to work in a dynamic environment Strong collaboration and communication skills
Support Brand Managers in the end-to-end execution of key consumer programs, campaigns, and brand activations. Monitor, analyze, and report brand performance using multiple data sources including internal reports, Nielsen data, and household panel insights. Collaborate closely with Trade Marketing teams and channel stakeholders to evaluate brand performance across channels and identify channel-specific opportunities and needs. Track consumer and market trends to incorporate relevant insights into brand calendars, campaigns, and activation plans. Coordinate and support the management of the Carbonated Soft Drinks (CSD) Advertising & Marketing (A&M) budget in close partnership with platform leads and cross-functional teams. Assist in developing actionable recommendations based on sales performance, shopper insights, and market analysis to strengthen brand growth. Support the planning and execution of marketing initiatives by ensuring alignment across internal stakeholders and external partners. Contribute to continuous improvement of brand performance tracking, reporting processes, and marketing effectiveness.
Fresh graduates or professionals with a maximum 1 year of working experience (Note that you can apply if you will graduate before August 2026) Fluent in both English and Turkish Agile approach to work in a dynamic environment Strong collaboration and communication skills