SEA Senior Brand Manager for Innovations (Pepsi-Lipton) – 1 year contractor

Overview Join us on this exciting journey! This role will be facilitated through the third-party employment vendor appointed by Pepsi Co Thailand. By applying, you are giving consent to share your information with our trusted partner to support your recruitment and employment process. Responsibilities Innovation Strategy & Pipeline Own the regional innovation strategy for Lipton RTD Tea in Southeast Asia, aligned with brand and long‑term category growth ambitions. Identify white‑space opportunities through deep consumer, market, and trend analysis, translating insights into compelling innovation concepts. Build and manage a 3‑5 year innovation pipeline, balancing renovations, line extensions, and breakthrough innovations. End‑to‑End Innovation Development Lead innovation projects from ideation through commercialization, including concept development, product and packaging briefs, stage‑gate approvals, and launch execution. Partner closely with the Global Innovation Hub, Regional R&D, supply chain, procurement, finance, and bottlers to ensure feasibility, speed to market, and scale. Proactively influence the Global Innovation Hub Team in ensuring relevance to Southeast Asia consumer needs. Market & Launch Excellence Drive best‑in‑class launch excellence, working with local markets to adapt innovation toolkits, claims, and propositions. Ensure innovations are launched on time, on budget, and with clear post‑launch success metrics Stakeholder & Matrix Leadership Lead cross‑functional and cross‑country teams in a matrix environment, influencing without direct authority. Build strong partnerships with local bottler partners, business development team, insights, finance to ensure shared ownership and executional excellence. Present innovation strategies, recommendations, and progress updates to senior leadership and regional/global forums. Qualifications Master’s degree or Bachelor’s or Degree in any fields At least 6-7 years of s experiences as Product/ Brand Management in multinational FMCG companies Demonstrate understanding in Digital & performance marketing from strategy into execution Strong analytical and project management skills Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill Able to work independently and can deal with ambiguity and changing environments Experience in Digital Marketing and Performance Marketing is a plus Fluent command in English and Thai
Innovation Strategy & Pipeline Own the regional innovation strategy for Lipton RTD Tea in Southeast Asia, aligned with brand and long‑term category growth ambitions. Identify white‑space opportunities through deep consumer, market, and trend analysis, translating insights into compelling innovation concepts. Build and manage a 3‑5 year innovation pipeline, balancing renovations, line extensions, and breakthrough innovations. End‑to‑End Innovation Development Lead innovation projects from ideation through commercialization, including concept development, product and packaging briefs, stage‑gate approvals, and launch execution. Partner closely with the Global Innovation Hub, Regional R&D, supply chain, procurement, finance, and bottlers to ensure feasibility, speed to market, and scale. Proactively influence the Global Innovation Hub Team in ensuring relevance to Southeast Asia consumer needs. Market & Launch Excellence Drive best‑in‑class launch excellence, working with local markets to adapt innovation toolkits, claims, and propositions. Ensure innovations are launched on time, on budget, and with clear post‑launch success metrics Stakeholder & Matrix Leadership Lead cross‑functional and cross‑country teams in a matrix environment, influencing without direct authority. Build strong partnerships with local bottler partners, business development team, insights, finance to ensure shared ownership and executional excellence. Present innovation strategies, recommendations, and progress updates to senior leadership and regional/global forums.
Master’s degree or Bachelor’s or Degree in any fields At least 6-7 years of s experiences as Product/ Brand Management in multinational FMCG companies Demonstrate understanding in Digital & performance marketing from strategy into execution Strong analytical and project management skills Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill Able to work independently and can deal with ambiguity and changing environments Experience in Digital Marketing and Performance Marketing is a plus Fluent command in English and Thai