Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

Oura is seeking an experienced and strategic Director of Program Management, Go-to-Market (EMEA & APAC) to lead the regional strategy, execution, and optimization of Oura’s program management function supporting retail, ecommerce, and commercial partnership business lines. This leader will oversee go-to-market execution and internal cross-functional support as well as guide a team of program managers to deliver the Oura roadmap.

The ideal candidate brings a deep know-how of best in class program management, retail experience, a track record of building and scaling an omnichannel business across EMEA and APAC.

Preferred location is London, UK.

What you will do:

Regional Retail Channel Strategy & Leadership:

• Partner with the International D2C, Retail, and Commercial business leads to deliver the roadmap that supports their respective verticals.

• Drive retail marketing initiatives that enhance brand awareness, product visibility, and sell-through across regional retail partners.

• Lead, mentor, and develop a team of program managers, fostering a culture of collaboration, innovation, and accountability.

• Partner cross-functionally with Regional Sales, Global Marketing, and Operations to ensure alignment on priorities, launches, and brand execution.

• Accountable for market expansion compliance, readiness, and scale

• Build expansion plans for Oura’s accessory and membership business

• Program Launch & Stakeholder Management

• Oversee program management of our go-to-market activities, including new retailer launches and product introductions within the EMEA & APAC region.

• Build and maintain strong partnerships with key retailers, agencies, internal cross functional teams, and consultants to lead our roadmap from the front

• Collaborate with new product introduction teams to confidently launch across the world

Requirements

• 12+ years of experience in retail, program management, or Ecommerce, or corporate strategy, with 5+ years in a leadership role focused on EMEA and APAC.

• Proven success with a wide range of large retailers across many verticals – general merchandisers, online, specialty, and others.

• Strong background in building the repeatable and predictable processes that allow a business to scale from initial launch

• Expertise in tracking and optimizing large-scale budgets, business performance KPI’s, research, and market growth metrics

• Demonstrated ability to lead and inspire teams, and continue to build teams as the business scales.

• Experience scaling an omnichannel business across the globe

• Strong strategic thinking, analytical acumen, and project management skills.

• Excellent relationship management and communication skills.

• Passion for wellness, technology, and Oura’s mission to improve human health through insight and innovation.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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