As a Factory Automation Marketing Engineer at NXP Semiconductors, you will be a key contributor to driving the market success of our innovative semiconductor solutions for the industrial automation sector. You will bridge the gap between technical capabilities and market needs, developing compelling value propositions and go-to-market strategies for our factory automation product portfolio.

Responsibilities:

• Market Analysis & Strategy
• Conduct in-depth market research to identify emerging trends, customer needs, competitive landscapes, and growth opportunities within the factory automation domain (e.g., industrial control, motor control, industrial networking).
• Execute strategic marketing plans to achieve product line revenue and market share goals.

Product Definition & Launch:

• Collaborate closely with R&D, product management, and sales teams to define new product requirements, features, and roadmaps based on market insights.
• • Drive successful product launches by developing comprehensive marketing collateral, sales tools, training materials, and communication plans.

Value Proposition & Messaging:

• Craft compelling value propositions and messaging that clearly articulate the benefits and differentiation of NXP's factory automation solutions to various customer segments (e.g., OEMs, system integrators, end-users).

Technical Marketing Support:

• Provide technical marketing support to regional sales teams and customers, including conducting product demonstrations, technical presentations, and answering product-related inquiries. Develop application notes, white papers, and technical articles to showcase NXP's expertise.

Partnership & Ecosystem Development:

• Identify and engage with key industry partners, standardization bodies, and ecosystem players to expand market reach and accelerate adoption of NXP technologies.

Competitive Analysis:

• Continuously monitor competitor activities and offerings to identify strengths, weaknesses, opportunities, and threats, informing NXP's strategic responses.

Demand Generation: Support demand generation activities through participation in industry events, webinars, and digital marketing campaigns.

Requirements:

Education:

• Bachelor's or Master's degree in Electrical Engineering, Computer Science, Marketing, or a related technical field.

Experience:

• Minimum of 3 years of experience in product marketing, technical marketing, or application engineering within the semiconductor industry, with a strong focus on industrial or factory automation.
• Proven experience in market analysis, product definition, and successful product launches.

Technical Skills:

• Strong understanding of factory automation concepts, architectures, and technologies (e.g., PLC, IPC, fieldbus protocols like EtherCAT, PROFINET, IO-Link, industrial Ethernet, motor control, functional safety).
• Familiarity with semiconductor technologies relevant to industrial applications (e.g., microcontrollers, processors, analog, power management, connectivity solutions).
• Ability to translate complex technical concepts into clear and compelling marketing messages.

Soft Skills:

• Excellent written and verbal communication skills, with the ability to present technical information effectively to diverse audiences.
• Strong analytical and problem-solving abilities.
• Results-oriented with a proactive and collaborative work style.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in English;

More information about NXP in Greater China...