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NXP Semiconductors
NXP Semiconductors

Senior System&Software Business Development Manager

RoleBusiness Development
LevelSenior
LocationShanghai, China
WorkHybrid
TypeFull-time
Posted1 week ago
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About the role

Responsibilities1. Customer Engagement & Business Development

  • Support account managers in expanding footprint at key OEMs and securing early entry points for new system/SW programs.
  • Establish strong relationships with system/SW R&D leaders, system architects, technical program owners, and platform strategists within OEMs, Tier1s, and eco system partners.
  • Identify, qualify, and pursue new software opportunities (Motion Wise, Core Ride, SDV platforms, etc.) in alignment with regional and global sales strategy.
  • Act as the interface for software products, positioning NXP solutions in customer roadmaps.

2. Opportunity Management & Funnel Growth

  • Build a robust opportunity pipeline across prioritized accounts
  • Lead early‑stage discussions (evaluations, Po Cs, Design Wins opportunities), ensuring smooth handover internally.
  • Support large-scale serial program pursuits by engaging both technical and commercial stakeholders.

3. Internal Alignment & Cross-Functional Collaboration

  • Collaborate closely with GKAMs, Regional Auto Sales Leads, the Product Line and Engineering teams.
  • Contribute to training and enablement of regional Sales teams on the Software Customer Journey.

4. Market & Customer Insight

  • Monitor SDV market evolution, competitive landscape, and customers’ SW architecture strategies.
  • Provide structured feedback to Sales, Product Line and Marketing organizations to refine roadmap and value proposition.

Requirements

  • Strong experience (10-15 years) in automotive software, ECU domains, or SDV‑related technical sales.
  • Proven ability to sell complex technical/software offerings to OEM and Tier1 R&D communities.
  • Strong influencing skills with technical and management stakeholders.
  • Experience working with international, cross-functional teams.
  • Results-driven, autonomous, able to navigate ambiguity and drive early-stage engagements.
  • Business fluency in English; regional language skills highly valuable
  • Availability for frequent customer travel.

More information about NXP in Greater China...

Required skills

Business development

Customer engagement

Opportunity management

Automotive software

Stakeholder management

About NXP Semiconductors

Shanghai (JingAn)

Headquarters