Lead, Retail Experience 365 (Direct) – Jordan NA at Nike

POSITION LOCATION & SCHEDULE

• This position is based at our incredibly beautiful worldwide campus headquarters location in Beaverton, Oregon. You'll work a "4/1 hybrid" schedule
• Mondays
• Thursdays are in the office and it's optional if you'd like to work Fridays from the Nike campus office or your home office.

WHO WE ARE LOOKING FOR

At Jordan Brand, we believe there is Greatness in everyone. Our mission is to inspire and unleash personal greatness across the world—and in doing so, unite a global community driven to change the game for good.

Rooted in basketball, streetwear, and community, Jordan Brand began as an homage to one player: Michael Jordan. Today, it stands as a symbol of relentless pursuit, peak performance, and uncompromising creativity.

We’re looking for our next MVP—an experienced Lead,Retail Experience (Direct) for Jordan North America to help level up the Jordan Retail experience. This role is for an entrepreneurial, consumer‑obsessed leader who thrives in ambiguity, brings ideas to life through collaboration, and knows how to turn strategy into impact at scale.

You will play a pivotal role in shaping 365 retail experiences, leading brand strategies across direct, consumer, and community‑led product launches that drive both brand heat and business growth. Success in this role requires a strong understanding of the retail and cultural landscape, an instinct for what moves the consumer, and the ability to lead through influence across the Jordan and Nike matrix.

This is a role for someone who combines leadership, creative instinct, and operational rigor, and who shows up every day with a growth mindset and a commitment to excellence.

WHAT YOU WILL WORK ON

This role will lead and drive the **Jordan 365 Retail Experience strategy for North America,**setting the vision and driving the evolution of integrated retail marketing across Nike and Jordan owned stores. This role will unlock end-to-end, integrated marketing plans rooted in the **consumer journey,**elevating Jordan Brand storytelling, destinations, and in-store experiences.

Operating at the intersection of **brand, commerce, and culture,**this role partners closely with North America and Global cross‑functional teams to bring Jordan destinations and key seasonal product stories to life—especially in **priority cities and communities.**The role blends the art and science of marketing and visual merchandising, combining consumer insight, business obsession, and creative excellence to deliver best‑in‑class retail experiences that drive both brand heat and marketplace impact.

• Own and evolve the North America Jordan Retail Experience vision, aligned to the broader Jordan Brand and Nike marketplace strategy
• Develop and maintain a 365 NA Retail Experience playbook, guiding seasonal, city, and evergreen retail storytelling
• Lead integrated retail marketing plans that prioritize Jordan Brand destinations, moments, and immersive storytelling
• Identify and develop store marketing moments in key cities, in partnership with NA Jordan Retail, Nike Store Marketing, and City Brand teams
• Ensure retail experiences reflect deep understanding of consumer insights, cultural relevance, and local nuance
• Partner closely with Global teams and North America functions, including Retail Marketing, Brand Marketing, Merchandising, Visual Merchandising, Territory Retail Marketing / VMS, and City Brand teams
• Own projects end‑to‑end, including Communication strategy, Brief development and presentation, Store mapping and experience planning, Program overviews and workback schedules, Creative reviews and approvals, Budget management, Agency briefing, distribution, and post‑program recaps
• Lead collaboration across key stakeholders, ensuring clarity of vision, creative excellence, and operational rigor
• Drive high standards across concept development, execution, and delivery.
• Support and scale O2O (online‑to‑offline) marketing programs, integrating digital and physical experiences across Jordan Retail
• Partner with business units and merchandising to integrate commerce capabilities into retail storytelling and execution
• Synthesize results, insights, and best practices to continuously improve effectiveness and impact

WHO YOU WILL WORK WITH

As a member of the North America Integrated Retail Brand Marketing team, you will report to the NA Jordan Retail Experience Director. You will collaborate closely with the NA Jordan Retail Brand Marketing team, NA Jordan Marketplace team, NA Nike Retail Experience team, Global Stores Marketing team, and Merchandising team to bring Jordan Brand to life across direct—both digitally and physically. Building strong relationships and partnering effectively with cross‑functional teams will be critical to success in this role.

WHAT YOU BRING

To be considered, a successful candidate must clearly show and describe their experience with the essential requirements listed below:

• 6+ years of work experience in Retail Brand, Visual Merchandising, Digital, and Brand Marketing or related experience in Marketing (preferably in Retail)
• Bachelor's degree in Marketing or related field - will accept any suitable combination of education, experience, and training
• Deep knowledge of the North America Retail Marketplace and Retail Brand Marketing
• Demonstrate an authentic connection and understanding of the Jordan Brand, our Consumer and Retail Landscape
• Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to leadership
• Proactive accountability and goal-oriented; experienced turning strategy into action, managing multiple projects on various levels with different and converging timelines
• Outstanding organizational skills to influence functional teams and cross-functional projects
• Must be able to demonstrate how to work independently and proactively and have experience working in a matrix organization
• Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed
• Proven experience identifying and managing external relationships with individuals including but not limited to agencies and retail partners
• Knowledgeable of the competitor marketplace
• Must be detail oriented and results driven
• Relentlessly curious about the Jordan Brand consumer and their love for the Brand
• Leads with confidence and demonstrates credibility and reliability
• The ability to travel within North America approximately 20% of the time

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.