Specialist I, Retail Marketing, EKIN, East GC

Position Summary:

As part of the Region Retail Marketing team, you will help bring Nike's athlete-first vision to life by building meaningful connections with athletes and members through retail experiences, community engagement, and sport-focused activations.

You will support the execution of seasonal retail marketing initiatives, athlete education programs, and community activities across assigned cities and sports categories.

Key Responsibilities:

Community Engagement

• Support running, fitness and basketball community programs within assigned cities.
• Execute athlete and member experiences that connect consumers to sport.
• Assist store teams in building and growing local sport communities.

Retail Marketing Execution:

• Support implementation of seasonal retail marketing initiatives across stores.
• Execute EKIN activations and athlete education programs.
• Ensure consistent delivery of retail marketing tools and consumer experiences.

Store Enablement

• Deliver training materials and marketing assets to frontline teams.
• Coordinate with store teams to ensure effective execution.
• Gather consumer and store feedback to improve future initiatives.

Cross-Functional Collaboration

• Partner with EKIN, Marketplace and Store Operations teams.
• Support execution of regional sport priorities.

Qualifications:

Experience:

• 1-3 years of experience in Marketing, Retail Marketing, Community Marketing, Sports Marketing or related fields.
• Retail, sports, lifestyle or youth culture experience preferred.

Skills:

• Strong communication and coordination skills.
• Fluent in Mandarin and working-level English.
• Strong execution and project management capabilities.

Passion

• Passionate about sports, youth culture and community building.
• Willing to work closely with frontline retail teams and consumers.