Specialist II, Douyin Business, Converse China at Nike

Job Description Summary：

• In this role you will be responsible for Converse Douyin business, including content planning, kol livestreaming, store operation, campaign execution, and operational optimization.

• The role partners closely with internal teams (Merch, Marketing, Planning, CS) and external agencies to drive sustainable GMV growth and operational excellence.

Key Responsibilities：Douyin Daily Operation & Performance Management

• Own Douyin store daily operation; Monitor and drive GMV, traffic, conversion, and content efficiency, identifying risks and opportunities.

• Conduct daily / weekly performance review, and follow‑up improvement actions.

Content & Live‑Streaming Operations

• Manage short‑video operation: content calendar, posting strategy, asset review, and performance recap.

• Partner with DP agencies to ensure brand and performance alignment.

Campaign & Promotion Execution

• Execute platform‑level and brand campaigns

• Coordinate campaign setup across product, pricing, inventory and mechanics.

• Track campaign ROI and summarize post‑mortem insights.

Competitive & Market Analysis

• Produce regular competitor tracking on pricing, content, livestream and promotion strategy.

• Monitor Douyin platform trends, and best practices to optimize operation strategy.

Cross‑Functional Collaboration

• Work closely with Merchandising, Planning, Marketing, CS, and Finance to ensure smooth E2E execution.

Typical Capabilities：

• Communication/marketing/digital related experience

• Strong communication and collaboration skills

• Ability to think strategically and execute tactically

Education & Other Requirements：

• Bachelor’s degree is required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a Bachelor’s degree in the relevant or a related field.

• Self-motivated and with strong ownership to navigate work in ambiguity