The role:

As Newsela's Growth Marketing Specialist, you will support user acquisition across our portfolio of educational technology brands: Formative, Generation Genius, and Newsela. You will work closely with the growth marketing team to increase qualified traffic to our platforms, improve conversion rates from visitor to free trial, and drive conversions from free users to paid customers.

This is an execution-focused role. You will support campaign management, coordinate work across multiple teams, maintain reporting systems, and handle the operational details that allow a small growth team to punch above its weight. If you're organized, resourceful, and ready to hustle, this role offers exposure to the full marketing stack and real opportunities to grow.

You will:

• Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working

• Coordinate across product, engineering, finance, and other teams to keep projects moving, tracking tasks, following up on dependencies, and ensuring nothing falls through the cracks

• Pull data from multiple sources to keep dashboards and reports current, and document experiments, results, and learnings so the team can move fast without losing institutional knowledge

• Support marketing operations including email marketing execution, influencer and creator partnerships, organic social efforts, and presentation development for leadership meetings

• Build expertise across paid advertising, email marketing, conversion optimization, and analytics, taking on increasing responsibility as you demonstrate results

Why you'll love this role:

• You will collaborate daily with experienced marketers while developing skills across the full marketing stack

• You thrive on making things happen, not waiting for direction

• You want exposure to paid media, email, CRO, and analytics rather than getting siloed into one channel

• You love working in a fast-paced, high-output setting where your organization skills make a visible impact

Why you're a great fit:

• You are exceptionally organized and maintain meticulous systems. When juggling multiple campaigns, platforms, and projects, you keep everything on track. This is the most critical quality for success in this role.

• You hustle. You move fast, take initiative, and don't wait to be told what to do next.

• Highly proficient in Excel and/or Google Sheets, with the ability to build reports, manipulate data, and use formulas confidently

• Self-directed learner who proactively develops skills through courses, tutorials, and experimentation

• Strong attention to detail. You catch errors others miss and take quality seriously.

• Resourceful problem solver who takes ownership and finds alternative paths when hitting blockers

• Clear communicator who writes concisely, keeps stakeholders informed, and knows when to escalate

• 1-3 years of experience in digital marketing, advertising, or a related coordination role (internships count)

• Familiarity with paid media platforms (Google Ads, Meta, etc.) or email marketing tools

• Bonus: video editing skills, design skills (Canva, Figma), basic HTML, experience with email templates, or familiarity with Webflow/Word Press

Compensation:

Base compensation: $68,000 - 75,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.

Why you’ll love working at Newsela:

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.

• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!

• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!

• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.

• Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th

• Jan 1st).

• Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.

• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela:

Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that's personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.