Position Snapshot:

Location: Warsaw, Poland

Working mode: hybrid (up to 10days remote work per month)

Education: University degree in business management/marketing/economics with be a plus

Experience: 4+ years’ experience in marketing or in other similar role (FMCG experience is a strong plus)

Languages: Polish & English – fluent written and spoken

Our Brand

Winiary is one of Poland’s most iconic food brands, known for its broad portfolio and strong heritage. Today, the brand is on an exciting journey to evolve its offering to meet the needs of younger consumers, with a focus on innovation and relevance. As a Brand Manager, you’ll play a key role in shaping impactful activations and driving portfolio transformation.

Position Summary:

As a Brand Manager, you will take full responsibility for managing the WINIARY Desserts portfolio in the Polish market, including P&L ownership and long-term strategy development. The role covers end-to-end product innovation and renovation, from concept creation to market launch, in close collaboration with factories and cross-functional teams. You will lead 360° marketing campaigns across TV, digital, social, and influencer channels, ensuring strong consumer engagement and brand visibility. In addition, you will conduct market analysis, oversee agency partnerships, and drive initiatives to strengthen brand perception and growth.

A day in the life of a Winiary Desserts Brand Manager...

Define and implement short- and long-term strategies for dessert categories based on insights, trends, and business needs

Manage P&L, portfolio, and PFME planning, ensuring profitable growth

Lead NPD projects from concept to launch in collaboration with cross-functional teams and factories

Develop and execute 360° marketing communication, from big idea to activation, in partnership with agencies or collaboration with influencers

Coordinate marketing plan implementation with category, sales, supply chain, finance, RSA and other departments

Monitor market, competitors, and consumer trends to identify risks and opportunities and recommend actions (Nielsen data, You Gov, internal and external reports)

What will make you successful?

Education: University degree in business management/marketing/economics with be a plus

Experience: 4+ years’ experience in marketing or in other similar role (FMCG experience is a strong plus)

Languages: Polish & English – fluent written and spoken

Strong learning agility and a proactive, “can-do” attitude that helps you quickly adapt to new challenges

Excellent relationship, project management, and communication skills, enabling you to collaborate effectively across functions while confidently representing brand interests

An innovation-first mindset, with proven ability to lead and grow the innovation pipeline

Ability to balance teamwork with independent ownership, including exposure to senior leadership and direct reporting to the Marketing Manager

Strategic and analytical mindset combined with strong presentation skills, supporting sound business decisions and clear communication of plans

Capacity to manage complexity and deliver results in dynamic environments, driving projects to successful completion

Trend sensitivity and strategic curiosity — you stay ahead of evolving consumer expectations across food and lifestyle categories, and know how to turn cultural trends into meaningful brand opportunities

Our offer:

Full-time employment contract

Competitive benefits package: private medical care Lux Med, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking

Interesting and challenging work in an international company – a branch of worldwide and well recognized FMCG company

Possibility to work in a dynamic team of professionals and leaders

Work atmosphere based on respect, cooperation and openness to diversity

Flexible working hours and hybrid work (up to 10days remote work per month)

“DbajMY’ program supporting employees’ health and wellbeing

Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child's 14th birthday.

Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please talk to your recruiter so we can support you effectively. All information will be treated confidentially.