Job Title: CX Digital & Ai Channels Manager

Position Snapshot Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

** Compensation Range:** $98,000 - $120,000

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

A little about us:

While Nestlé is known for Kit Kat®, Gerber®, Nescafe®, and Maggi®. Our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

The CX Digital & Ai Channels Manager creates the overall foundational strategy to deployment for Owned Digital Channels (including brand websites) and has accountability for the seamless integration and delivery of platforms, solutions and partners to enable exceptional activation capabilities for marketers. This includes special projects, marketing automation capabilities and Ai initiatives that enhance Mar Tech capabilities, supporting key stakeholders with their decision-making, and accelerating best practices (internal and external) to ensure optimal activation while continually aspiring to deliver best in class digital experiences that reflect consumer trends.

(1) Digital Engagement Capabilities To Drive Activation

(2) Consumer Excellence Through Journey Optimisation and Activation

(3) Ecosystem Connectivity & Digital Channel Integration

(4) AI Presence, Special Projects & Marketing Automation Capabilities

(5) Partner Management

A day in the life:

Be accountable for the deployment for Owned Digital Channels (ex. Brand websites), including long term strategic planning in parallel to MBS cycles including DTC, Personalization, UX Enhancements, Ai/Automation Capabilities and SEO/GEO that demonstrates a goal of delivering an industry leading platforms.

Oversee the day-to-day operations of the multi-brand website to ensure a seamless execution of digital capabilities for marketers and be accountable for the end-to-end experience, in partnership with the CX Content & Communications Marketing Manager

Drive SEO/LLMO initiatives, including metadata, structured data, content hierarchy, and localization strategies to improve organic performance.

Deploy AIpowered automation tools and implement automated monitoring dashboards in partnership with data & insights teams to track LLM visibility, accuracy, sentiment velocity, and AIdriven traffic.

Continually deliver exceptional performance by evaluating and reporting against key metrics across the following key areas:

End-user experience

Content publishing

Conversion optimization

Owned Channel engagement:

Automation & Ai performance:

Partner with stakeholders on capabilities which are embedded on the Owned Digital Channels while working in collaboration with Marketers/Partner agencies to identify future gaps/continuous improvement.

Collaborate closely with IT to ensure that the channel ecosystem delivers across all key components: Technology layer, CMS layer, Marketing automation and Content deployment.

Harness offshore teams to manage day-to-day activities such as campaign deployments.

Provide leadership and direction for the IT organisation and related resources supporting Mar Tech stack and connected solutions.

Role Requirements

Education: Completed University Degree ideally in Marketing, B. Comm or similar field.

Extensive (5+ years) experience managing premium brand or high-profile websites with 2mio+ annual visits

Experience leading or contributing to AI‑enabled initiatives, automation projects or Mar Tech enhancements is an asset.

Significant knowledge in SEO/LLMO strategy through execution and measurement

Must be familiar with, and have extensive hands-on experience of content management solutions, such as Adobe, Drupal, Acquia, Word Press ect.

Experience in CRM/Personalization tools, automation and workflows.

Experience creating insights from data and reporting and turning these into specific actions to fuel decision-making.

Proven problem-solving skills with the ability to glean insights and develop recommendations.

**Preferred Skills **

Strong experience deploying integrated digital brand experiences across channels and platforms

Demonstrated experience operating and optimizing complex, multi‑platform digital channel ecosystems

Passion for AI innovation and a strong desire to explore, learn, and apply new advancements in intelligent digital experiences

A proven leader, detail oriented that possess strong communication, project management and organization skills.

Must be able to manage several complex priorities with strict deadlines and attention to detail.

CPG/Agency experience preferred

Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment

Company matched pension plan

Four weeks of Vacation and five personal days (Personal Paid Holidays)

Flexible and hybrid work arrangements

Excellent training and development programs as well as opportunities to grow within the company

Access to Educational Assistance & Tuition Reimbursement

Bonus eligibility

Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures

Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation

Adoption benefits to remove some of the financial barriers associated with adoption

Up to 50% off – Nespresso Coffee Machine, Capsules and accessories

Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.