Brand Manager - Milo at Nestlé

BRAND MANAGER – MILO1. Position Snapshot Location / Work Model:

Ho Chi Minh City
Mission / Purpose:

Drive the growth of the MILO brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer‑centricity across all touchpoints.

2. Key Responsibilities

• Execute brand strategies and marketing plans to deliver sustainable growth in market share, sales, and profitability for MILO.
• Develop and continuously update consumer portraits and engagement funnels, ensuring deep consumer understanding and insight‑led decisions.
• Activate and safeguard Brand Essence, ensuring consistent application across all touchpoints and communications.
• Lead product, packaging, and portfolio initiatives, including support of 60/40+, NHW dashboards, and renovation projects.
• Contribute to category and shopper strategies, including pricing, promotion recommendations, SKU rationalization, and channel prioritization.
• Support and execute innovation and renovation pipelines, ensuring timely launch excellence and portfolio vibrancy.
• Co‑develop and execute brand communication, campaigns, and big ideas with agencies, ensuring strong brand experiences and compliance with Nestlé guidelines.
• Track and manage brand performance, MBP, and investment efficiency, understanding P&L impact and return on marketing investment.

3. Requirements

• Bachelor’s degree in Marketing, Business, or related discipline.
• Minimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is an advantage).
• Proven experience working in cross‑functional teams (Sales, Supply Chain, Finance, R&D, Agencies).
• Solid understanding of Brand Building, consumer insight, innovation, and integrated commercial planning within FMCG.
• Strong analytical, project management, and communication skills.
• Demonstrated ability to operate within Nestlé principles, compliance standards, and competition law guidelines.