Designation - Sales Officer / Executive Function - Sales - Nestlé Professional Location - Vizag About the role Own institutional and HORECA channel growth in the assigned territory by mapping potential markets, building relationships with key business clients, and driving distributor-led execution to meet sales targets. You will ensure product availability, expand market coverage through outlet additions, and oversee secondary sales force effectiveness while coordinating closely with distributor management. Reports to the Area Sales Manager. Job Description (Key Responsibilities) Map potential markets across Institutions and HORECA; nurture direct relationships with key business clients. Set monthly, quarterly, and yearly targets for each distributor; deliver redistribution value and volume goals. Ensure product availability across relevant channels through distributor sales force per company guidelines. Drive continuous development of the assigned area and expand coverage via addition of new outlets. Ensure distributor compliance with roles and responsibilities; manage and develop each distributor profitably. Ensure proper execution of sales, discount, and trading terms as determined by the company. Monitor and minimize bad-goods returns; track deliveries from distributor to end customers and ensure effective market coverage. Monitor distributor overheads and profitability (ROI) to sustain a healthy route-to-market. Generate accurate and timely market intelligence reports (competitor activity, price changes, promotional support). Lead secondary sales force processes: performance evaluations, training, communication, and cost optimization; ensure policy compliance. Qualifications Strong communication skills; poise and confidence in client interactions. Analytical approach; flexible, resourceful, and innovative problem-solving. Experience in institutional/HORECA sales with proven distributor handling and market coverage expansion. Ability to manage secondary sales force processes (evaluation, training, reporting) and adhere to company policies. About Us At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference. We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win. We’re driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day. Diversity & Inclusion At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger. We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.