Job Description

Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Delivering results
• Marketing preferably in the fast-moving consumer goods sector
• Our brands and business with a clear understanding of our consumers
• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset—a balance of commercial and strategic acumen
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

A.

GENERAL JOB SCOPE:

This position is accountable for the attainment of assigned brand’s volume, share & financial objectives. As part of this accountability, this position is responsible to drive strong in-market execution and contribute to the growth of assigned brands. You will play a critical role in proposing, shaping and executing brand plans, working closely with the Marketing Manager to deliver business targets in Vietnam.

B.

MAIN RESPONSIBILITIESBrand Planning & Strategy Support:

• Support the Marketing Manager in developing annual brand plans and strategies.

• Translate consumer, shopper and market insights into actionable recommendations.

• Propose initiatives to drive penetration, frequency and brand equity.

• Ensure alignment of local plans with regional/global direction

Brand Innovation & Ideas-to-Market (I2M)

• Drive execution of innovation and renovation projects (e.g. new flavors, formats, packaging)

• Prepare inputs for business cases, PDR/LR and launch plans

• Coordinate cross-functions to ensure on-time, high-quality launches

• Track performance and recommend post-launch improvements

360o Brand Execution

• Brand Comm / Promo management

• Coordinate with commercial & channel team to deploy brand campaign & in-store visibility.

• Monitor brand performance & S&OP process.

Whilst the above content is a comprehensive description of the roles and responsibilities, there may be other additional elements that form part of the Brand Manager role that have not been captured but are still part of daily work activities.

C.

JOB REQUIREMENTS:

• University qualification in marketing or a related field

• Min 1 year of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix

• Strong execution & project management

• Good analytical and problem-solving skills

• Solid stakeholder management

• Commercial mindset with attention to detail

• Excellent people and communication skills

• Growth mindset & ability to deal with ambiguity

• Proficient in written and spoken English

Number of Openings Available

1

No Relocation support available

Business Unit Summary

Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and bel Vita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management:

Marketing