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Content Strategist

MI

Content Strategist

Mintlify

San Francisco

·

On-site

·

Full-time

·

1w ago

WHY MINTLIFY?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 18,000+ companies, including Anthropic, Microsoft, Pay Pal, Spotify, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We’re only 43 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory.

  • Culture of slope over y-intercept https://mattrickard.com/hire-slope-not-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

WHAT YOU'LL WORK ON HERE:

  • Supporting product adoption by improving awareness of technical features built by publishing content about them that generates high impression counts

  • Making creative content that people actually want to consume through innovative positioning and strategies

  • Increasing organic traffic to key landing and documentation pages

  • Publishing pieces of technical and product stories supported by research, interviews, and data

  • Improving content planning, review systems, and collaboration processes

  • Creating a content calendar tracking for cadence

  • Finding ways to position Mintlify as a trusted authority in developer experience and documentation quality

  • Shaping messaging that drives awareness among engineers, technical writers, and product teams

WHAT YOU BRING TO THE TABLE:

  • Prior experience writing content people actually read. Popular writing pieces with more than 1K+ visitors in the first 48 hours distributed via X, LinkedIn, Substack. Existing popular socials and audience

  • Terminally online, able to keep your finger on the pulse and understand what is trending

  • Can-do attitude. Mindset of "I haven't figured it out yet", not "This won't work for us". Willing to fail often & fast

  • Experience driving organic traffic

  • History of owning a content program or contributing to one at an early stage company

  • Experience translating product features into clear narratives

  • Technical Skills: Ability to understand Mintlify's product deeply, familiarity with developer tools and AI themes, understanding of documentation systems, proficiency with distribution channels, proficiency with SEO fundamentals, and comfort using analytical tools

  • Behavioral competencies: Direct communication, ability to prioritize based on impact, willingness to interview users and internal teams, and comfort operating with autonomy.

  • Bonus points: Familiarity with competitive landscapes in developer tooling or technical background in SAAS, devtools, technical writing.

COMPANY BENEFITS:

  • Competitive compensation and equity

  • 20 days paid time off every year

  • 401k or RRSP

  • $420/mo. wellness stipend

  • 100% coverage for Health, dental, vision

  • Free Ubers to and from work

  • Free lunch and dinners

  • Annual team offsite (previously went to Alaska, Hawaii)

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About Mintlify

San Francisco

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