Copywriter

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, Whats App and our hardware products.
Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.
We believe in attracting and nurturing world class talent with a focus on collaboration, community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.
Meta is looking for a Copywriter to join our in-house creative team, crafting compelling copy across Meta's family of apps and hardware products — including Facebook, Instagram, Whats App, Messenger, Meta Quest, and Ray-Ban Meta smart glasses. In this role, you will develop copy that brings product stories to life, shapes brand voice, and connects billions of people to the experiences and technology that matter most to them. You will work across a range of formats and channels, from social and digital campaigns to product marketing and brand storytelling, ensuring every word reflects the distinct voice and purpose of each platform.

Copywriter Responsibilities:

Write and concept ideas for a variety of mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, etc
Apply knowledge of writing and conceptual ideation to tell stories on behalf of a brand and within a product
Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams
Work collaboratively within a cross-functional team environment, partnering with producers, art directors, marketers and program management to reach campaign goals
Support innovation within formats to create breakthrough and memorable creative work
Deliver mixed creative assets including short-form copy, long-form scripts, social content and campaign narratives
Create original, breakthrough work

Minimum Qualifications:

1+ years of experience in copywriting, creative writing, or a related creative discipline
Experience problem solving in fast paced environments and navigating ambiguity
A passion and interest in product storytelling and project strategy
Strong communication skills
Knowledge and use of various AI tool capabilities and limitations in the context of copywriting and creative ideation, demonstrated through professional or self-directed experience
Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experiments with emerging AI technologies, and applies it to active creative workflows
Demonstrated judgment in using AI in creative work, knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment

Preferred Qualifications:

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Familiarity with writing for short-form video and motion-led formats such as Reels, Stories, or connected TV
Experience contributing to or maintaining brand voice and tone guidelines at scale
Experience using AI-assisted writing tools to accelerate ideation, explore creative directions, or optimize copy workflows
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience developing copy for product launches, including app features or consumer hardware

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $98,000/year to $144,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Apply for this job
Take the first step toward a rewarding career at Meta.
Recruiters can view your conversations with AI. Using AI is optional and does not impact the outcome of your application process.Learn more about AI usage and settings.
Sign up
to ask follow-up questions